In today’s changing market, an increasing number of companies are focusing their marketing and customer service efforts on developing a better understanding of how variables such as the quality of agent engagement impacts customer purchases and retention. Attensity assists enterprises in examining the value of their Brand Equity through the eyes of the consumer. By using unstructured data from social and traditional channels, organizations can organize and classify tens of thousands of types of conversations into corporate intelligence that helps marketers answer tough questions like: How do I address market need? Who are my potential customers? Where can they be found? What competition is out there and how distinct is my product from theirs?

Attensity is headquartered in Palo Alto, CA and is an enterprise software and services company that helps brands effectively find relevant, deep insights hidden in the vast amounts of customer data from feedback channels so they are aware and can act upon what the customer thinks about their products, services, competition and brand. Using a patented natural language processing engine, Attensity reads and annotates millions of conversations over web, social media and traditional sources like e-mail, surveys, chat and CRM notes in real-time. Attensity provides an integrated suite of real-time social analytics and engagement applications that help manufacturers tap the wealth of data across these communication platforms and use this information to improve the customer experience with their brands.

Large enterprises in telecommunications, consumer products, e-commerce, insurance and