Big data has taken the corporate world by storm. Today, nearly every marketing and business decision is fueled by some deep understanding of customers’ and clients’ behaviors. At the center of it all is “data.” Where is this data coming from? Sales profiles, loyalty programs, subscriptions, and probably most importantly, the Internet – the place where companies search for new partners, vendors and prospective customers; and where consumers go to learn more about businesses, products and services.

In 2010, media and technology veterans Tom Chavez and Vivek Vaidya set out with a vision of creating cooler, safer, smarter and faster web experiences on any site, any screen and at any time. The two co-founded Krux and developed a cloud based enterprise software solution that protects, manages and monetizes data. The Krux data management platform (DMP) allows companies to capture people’s interactions with their website, sales channels and offline sources; interpret the data and apply the findings to create a personalized user experience as people navigate from their laptops to tablets to smartphones to connected TVs and back again.

“We are building a pervasive power grid for the internet that intelligently and safely connects consumer web data to events, places and devices where it can drive productive and valuable experiences for users,” says Tom Chavez, CEO, Krux.

Krux’s cross-platform DMP has more than 1.5 billion unique users monthly including more than 250 million mobile devices. Major digital brands, including Bloomberg, Telegraph, NBC Universal and Triad Retail Media, depend on Krux to build better brand experiences and improve revenue from advertising operations.