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Scuba diving requires analytic understanding of depth, gas mix, and pressure to survive 3 atmospheres below the water surface. Robert D. Simplot’s scuba obsession requires him to understand the pieces of data that are important and relevant at any given moment which is crucial to a successful dive. “This translates to our business environment also, wherein the understanding and timeliness of data is critical. Our business intelligence solutions provide information strategy, transformation, management, analytics and insight of data,” says Simplot, President and CEO, RCG Global Services.

