Playing competitive sports taught Bernardine Wu the critical importance of preparation in order to win. Drive and ability are essential but, without hard work and diligence, success will not be achieved. That is the motivation behind the launch of her eCommerce consultancy, FitForCommerce. “Our mission is to be ‘trusted advisors’ to our clients, helping with everything they need to grow their business and make smart investment decisions,” says Wu, Founder and CEO of FitForCommerce.

With the retail industry moving towards new digital and omnichannel strategies, Wu says that the key challenge is to make efficient and effective market-based decisions. Today, the traditional brick-and-mortar retailers are getting smarter about integrating online efforts with their physical outlets. They are leveraging digital and web-based services to improve their efficiency. “Our offerings include overall omnichannel strategy – merchandising, marketing, technology, customer experience, operations, finance, and organizational design. We also help with research and analysis, directorial planning and technology-oriented decisions – whatever you need for digital success,” explains Wu.

FitForCommerce’s eCommerce Diligence methodology, based on due diligence and decisionmaking, ensures rigorous evaluation and knowledge-based decisions. The program assists in aligning the business objectives, performing competitive analysis, defining functional necessities, and prioritizing strategy requirements. “eCommerce Diligence is our unique and rigorous approach to investment decisions and execution,” says Wu.

Wu compares the importance of leveraging a consulting expert to having a coach in sports. “Just like a coach, we help our clients build a winning team and execute the right strategy,” says Wu. FitForCommerce’s team is comprised of former multichannel practitioners with hands-on experience, which is their biggest asset and stands them apart from their counterparts.