There is little doubt that advancements in technology have made the world a smaller place by connecting borders through a web of commerce and communication platforms. With greater access to international markets, modern retailers are actively pursuing opportunities to grow into untapped markets by expanding overseas. However, international e-commerce has its own set of diverse regional and local hurdles that consumers must navigate. Some of the obstacles deterring consumers from shopping cross border (a term used to describe consumers buying from merchants located in other countries) and preventing online merchants from accessing additional markets include high shipping costs, slow delivery and expensive returns. There are many other contributing factors to this problem including the lack of preferred local payment methods at checkout, unclear presentation of taxes and duties, the inability to accept local currency and not offering checkout in a language the shopper understands. These are a few of the barriers plaguing many retailers and brands when selling cross border and competing with local businesses in those markets. Flow Commerce has developed a state-of-the-art SaaS solution to address these pain points and disrupt the cross border e-commerce space. “Powered by AI and REST APIs, we have designed a solution that can address all these pain points and aids merchants in navigating the complexities of selling goods abroad, seamlessly,” adds Rob Keve, CEO of Flow.

Since its founding in 2019, Flow has been helping brands scale their brands internationally. Flow enables its clients to offer profound localized experiences by integrating local pricing, tax and duty capabilities along with access to more than 100 payment methods and dozens of shipping options. Several components of Flow’s comprehensive solution are available as standalone modules. For example, the pricing module converts prices into the local currency automatically, which means shoppers can avoid calculating with exchange rates at checkout. This module also enables merchants to control the display of duty and tax on their websites. Flow’s shipping module improves the entire shipping process by streamlining the effort of managing dozens of carriers in Flow’s console. Flow connects all of the dots - from picking up an order at the distribution center to delivering it to the customer’s door.