To realize the vision of retailing, retailers need single views of customers: how they buy, what they buy, how much they buy, and what promotions motivate them to actively participate in purchasing products. The ultimate goal is to advance that further and not just deliver what customers think they want but also what they need.

Junction Solutions, headquartered in Denver, CO, helps customers align and optimize the way they do business by providing vertical-specific, on-premise, and on-demand software applications that help organizations enhance operational performance, reduce costs, and expand delivery channels.

“Retailers get access to business intelligence that allows them to better target customers"

Jeff Grell, Co-founder and President of Junction Solutions, has built a reputation for offering continuous innovation in industry-specific solution suites for Food & Beverage, Retail, CPG, and Life Sciences businesses while providing support and customer services backed by a global technology leader–Microsoft.

Junction Solutions collaborates with Microsoft Dynamics AX to offer a single, comprehensive retail solution. The solution coordinates activities from the web, call center, and brick and mortar channels to help its clients with informative inputs.

For retail businesses, the firm provides merchants with the flexibility and functionality critical to connecting people, processes, and profitability while helping to drive customer engagement as it enables retailers to deliver a customer-centric experience across the entire lifecycle of the customer. “Consumers are seeking more informed purchase scenarios across channels and, ultimately, the optimal shopping experience. Retailers must embrace the notion of ‘anytime–anywhere’ retailing, and Junction Solutions’ cross-channel solutions and business services deliver the 360 degrees of visibility necessary to bring this concept to reality,” says Grell.