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The COVID-19 pandemic has brought a whole host of unforeseen changes to the retail industry. In an increasingly digital-first world—accelerated by the current pandemic—the foot traffic has reduced drastically as customers prefer shopping online. To this end, retailers have begun adopting e-commerce setups to engage and retain customers. However, as online sales continue to surge, even as stores reopen, multichannel customer communication and support experience is a crucial differentiator and source of competitive advantage. The experience that retailers create is going to make a big difference now. After all, they’re going up against others who may offer more and better pricing. That’s where net2phone can help.

