In July 2014, when Reflexis Systems’ Founder and CEO, Prashanth Palakurthi, was named as one of ‘50 Outstanding Asian Americans in Business’ by the Asian American Business Development Center, it was the latest of many awards for the Workforce Management and Real-Time Execution Software company since its founding in 2001. Attributing the accolades to the accomplishments of his team, Palakurthi states, “We’ve grown from a startup with just a couple of the best-known retailers in the world as customers, to one with more than 200, thanks to a stable and experienced team with deep retail expertise.”

“Over the last 15 years, Workforce Management Systems have yielded significant, measurable business gains,” reckons Palakurthi. But with the advent of the "new" consumer whose needs must be served "now," retailers need to dynamically re-prioritize manager and associate actions to anticipate and respond to customer demand with the same speed and personalization as e-commerce platforms. Store managers and associates need updated technology to deal with last-second, unplanned hitches driven by local events, social, current trends, and other demand drivers and consistently respond the right way to provide the highest level of customer engagement.

“Our real-time execution solution, Reflexis StorePulse, uses data from analytics, supply chain, social, inventory, and other systems, prioritizes it on the fly using sophisticated rules, and alerts stores to important trends, tasks, and events, while ensuring best practice response,” explains Palakurthi. Reflexis thus enables retailers to meet their financial goals while enhancing the shopping experience.