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Retail stores are undeniably imperative in any economy as they connect the product's end users with producers. With the global competition and dynamic ways of doing business, there is an imminent challenge on how to remain relevant in the retail industry and at the same time give optimal customer satisfaction. If retail shops have to solidify their market, niche and extend their boundaries, incorporating technology in inventory management and customer interactions is important. Understanding this inevitable change is Retailcloud, a company based in Concord, CA.

