Seated at the head of the conference table in the boardroom, Tom Nix cannot help but notice the crackling ideas coming from each of his team members on how to make point-of-decision easier with digital signs and displays in the fast changing retail landscape. Being an avid learner, the CEO of Scala likes being surrounded by intelligent minds igniting his love for work. As Nix describes, Scala as a company has a passion for creating intelligent digital signage software and solutions joining consumers, employees and products.

Nix acknowledges arising concern in the retail sector—the fast flourishing online consumer sites like Amazon. “Retailers are trying to figure out what these online consumer sites are doing, from a loyalty point of view. This has made them put together a strategy that will try to extend their reach to customers digitally, so that they can better compete with the likes of Amazon,” says Nix. To help them achieve this, Scala is constantly working on solutions that increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Now, the primary focus of retailers is to connect with their consumers in stores by bridging the gap between mobile devices and in-store technologies. Scala’s technology enables retailers to form a connection with customers through electronic devices like cell phones and tablets with dynamic digital displays. Beacons or Near Field Communication devices give shoppers more control of their shopping experience with vibrant screens in-store. “Customers carry their mobile devices with them wherever they go, so with NFC retailers can read user preferences from their devices and customize messages to deliver a personalized experience like providing them with loyalty cards, payment methods, coupons, and free tickets,” adds Nix.

Scala’s digital signage software and solutions provides various professional services like digital menu boards, interactive navigation tools, place making, exhibitions, public installations, marketing, and outdoor advertising. The solution also acts as an integral part of disaster preparedness plans and safety notification/emergency messaging networks.