UniteU, located in Pittsford, NY, specializes in expanding the scope of traditional retail outlets into the world of multiple digital commerce channels. As it once used to be enough just to have a glossy online shop, it is clear to UniteU that in this expanding competitive world a website is no longer sufficient. With 14 years of experience in the business, they have been around since practically the birth of Internet shopping and this has led to them being at the forefront of ecommerce– providing not only ecommerce technology but new omnichannel services and solutions based on the changing world of consumer demands.

One of the biggest and most important changes over the last few years is the focus on providing a more consistent experience to consumers across the multiple touch-points and channels they interact with. These new developments have brought retailers to see their businesses not just as segmented touchpoints, but as an omnichannel operation that functions holistically.

One of the products UniteU has created to help retailers implement omnichannel across their business is their mobile point-of-sale application. uMobile POS™ is an application that runs on tablet devices. It helps to meld the online and in-store experience by acting as a digital retail assistant in the physical store, or even out of store at events. It can help customers and associates look up detailed product information, reviews, videos, etc. Essentially anything that would be available online is now available in the store and can be transacted on the spot. It also helps to quickly and securely checkout customers right in the aisle without having to wait in line at a stationary cash register. It is quite clear to most in the industry that integrating mobile solutions is going to be an important factor for growth over the next few years.