Strolling down the memory lane, back in their mechanical engineering days, entrepreneurs Mariano Gomide de Faria and Geraldo Thomaz worked on a personal project on financial markets that did not contrive results, alluring them to test the waters in the retail industry. Little did they know that this experiment would spark the genesis of their business venture—VTEX—assisting retailers and brands to expand their ecommerce business in emerging markets in a localized manner. Today, the company offers a single code based, end-to-end multi-tenant cloud ecommerce platform comprising of an array of powerful tools dedicated to deliver bespoke shopping experiences and real-time responses.

“The year 2007 marked a milestone for us when the multinational retailer— Walmart declared to launch a global ecommerce platform in Brazil and UK,” begins De Faria, Founder and Co-CEO, VTEX. Having won the bid, the successful implementation at Walmart provided VTEX the much need momentum in the competitive market. Currently, the firm’s omnichannel ecommerce platform embodies ingenious modules and hundreds of extensions working in unison to attend multi-channel demands in B2B, B2C, B2E and B2B2C verticals. Considering the pressing need for scalability, agility, low cost of ownership, omnichannel capabilities in expanding ecommerce, VTEX’s innovative modules work in sync across different infrastructure, teams, and diverse languages, aimed at global expansion in lieu of a localized approach.

In an era of economic debacles like Brexit, De Faria points out, “The secret of expanding ecommerce globally is by controlling the workflow of sales and orders.” The firm’s simple and centralized order management system—VTEX OMS—allows users to control the entire workflow of the order; right from payments to shipments and carriers. “Our fully customizable and flexible Content Management System (CMS) allows creation of your own pages, banners, campaigns and much more,” delineates De Faria. Adding to this is the firm’s logistics module delivering the best possible logistics options and taking charge of the entire carrier data along with managing inventories, routes, shipping charges, warehouses and more.