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The lure of alternative data sets is largely the potential for an information advantage over the market with regard to investment decisions. With the volume of data available to investment managers increasing at such a rapid rate, selecting the most useful and relevant alternative data sets is a huge challenge that can easily slow down their investment process. The unstructured data gathered from various sources has a reduced impact, and it diminishes the information advantage derived from the data. There is a need to reduce the hassle associated with discovering and comparing basic features of datasets such as affordability, history, universe applicability, and many other factors. Alternative data will likely transform active investment management over the next five years, from hedge fund management to long-only mutual funds, and even private equity managers. Those firms that do not update their investment processes within that time frame could face strategic risks, and might very well be outmaneuvered by competitors that effectively incorporate alternative data into their securities valuation and trading signal processes. 

