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Today, the wealth and asset management industry is undergoing a disruptive transformation driven by passive and factor-based investment products such as Exchange Traded Funds (ETFs), increased transparency of advisory fees, and a desire for personalized benchmarks (goal-based investment strategies). This technology-driven shift from traditional investment management products that focused on the outperformance of standard benchmarks has resulted in the emergence of the so-called Robo- Advisors. The Robo-Advisors leverage digital wealth management platforms to provide a meaningful goal-based dialog with individual investors that align advanced asset allocation advice and risk-reward trade-offs with investors’ personal and lifestyle goals. "However, the existing Robo-Advisor technology is based primarily on Markowitz Modern Portfolio Theory which lacks the capability to provide fully personalized investment advice incorporating investor goals over multi-time periods and scenario-based risk tolerances," points out Raj Verma, Founder and CEO of RiskGrid Technologies. Going beyond Markowitz mean-variance solutions which focus on maximizing returns for a given level of risk using historical asset returns and correlations, Ontario-based RiskGrid Technologies has adopted a more advanced approach pioneered by IBM/Algorithmics which combines integrated risk architecture with scenario-based optimization technology.

