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Organizations in the modern day continue to communicate with their customers through traditional ways such as emails and postal mail. With advancements in technology, consumers have begun using a string of various digital communication channels, and businesses want to use these new options to better engage with their customers. But how do these firms decide which digital channels to support? That’s where New York-based Inlet comes into the picture. A joint venture between Pitney Bowes and Broadridge Financial Solutions, Inlet is a technology platform that enables enterprises to digitally send customers important documents like bills and statements through online channels they already know and trust—like their bank’s bill pay service and popular cloud storage providers like Dropbox and Amazon Drive. “Consumerization of technology has really been an underlying trend we’ve looked at in our approach—analyzing the desired manner and destination of receiving bills and statements,” begins Chuck Cordray, CEO, Inlet. “Our product is really built around that trend of consumer driven technological change which supports business needs too.”

