“In 2007, my cofounder Alex Laskey and I recognized that one of the most frustrating pieces of information that customers receive each month is their utility bill. Most customers don’t understand what a kilowatt hour or a therm is, and only look at the dollar figure at the top. We realized that if we could give people better information about their energy consumption, we could empower them to save. The idea of “Opening up energy information to customers” resulted in coining the company name— Opower. In six years, we have established dominance in the market by providing tools and products for utilities that result in sustained and verified energy outcomes. We focus on information based energy efficiency, that empowers customers to make smarter decisions about their energy consumption,” says Daniel Yates, CEO, Opower.

Opower partners with utility providers worldwide to promote energy efficiency, customer engagement and demand response. The firm partnered with its first utility client in year in 2007— the same year in which it was founded in Arlington, Virginia. Since then, the company has grown drastically into a well-capitalized business with more than 450 employees serving over 90 utilities— including 8 of the U.S.'s 10 largest. Its platform now reaches more than 22 million homes worldwide. The company provides customers with information about energy consumption, along with personalized ways to save energy and money. The experience scale and the track record of getting positive results consistently make Opower distinctive from its competitors.

Opower’s engagement platform and solution suite, Opower 4, enables utilities to involve their customers in programs that support energy efficiency goals, smart grid and new rate structures, improving brand loyalty and ultimately driving increased revenue and lowering the cost of service.

Opower’s solutions include energy engagement, behavioral energy efficiency, Behavioral Demand Response (BDR), and home energy management. Energy Engagement leverages push channels and just-in-time information to improve the utility customer experience. The firm’s energy-user suite creates marketing opportunities in ways that support customer engagement and retention strategies.

Opower pioneered behavioral energy efficiency as a new source of large-scale energy savings with its Home Energy Report (HER).