Adam leads the marketing, demand generation, product management and product marketing initiatives at Certes Networks. Adam brings 25 years of experience in marketing, communications, strategy, media, and start-up success to Certes. Adam previously was Vice President of Marketing and Product Management for Sipera Systems, a worldwide leader in IT security solutions sold to Avaya in 2011. In his career, Adam has launched and marketed more than 35 technology products and services and he has played central roles in the successful merger and acquisition strategies of multiple companies. Adam previously was Vice President of Worldwide Marketing at Subex, the global market leader for telecom business optimization solutions and communications fraud prevention. Adam also held management positions in companies in the network equipment, unified communications, telecommunications software and related industries, including Marconi, FORE Systems, Syndesis, Accipiter Systems and CoManage Corporation. He holds a Master’s in Business Administration in Business Strategy from Arizona State University’s W.P. Carey School of Business and completed the Competitive Marketing Strategy Program at The Wharton School of the University of Pennsylvania.