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Dr Cheryl Flink

Chief Strategy Officer, Market Force

Dr. Cheryl Flink is a senior executive with broad business experience in both private and public companies. As part of her role as Chief Strategy Officer for Market Force Information, she oversees the implementation of large-scale measurement programs for multi-location businesses, focusing on operational excellence, customer satisfaction and the ROI they receive for improved performance. She brings to the table a wealth of knowledge in leveraging and monetizing data assets for both marketing and operational improvements.

Latest from Dr Cheryl Flink

Big data analytics has transformed the retail world in ways we couldn’t have imagined a decade ago. With the abundance of new data-driven technologies at their disposal, retailers can learn more than ever about their customers’ buying behaviors, personalize their approach and–if all goes as planned–increase customer spending. This isn’t...