Digital Analytics Center of Excellence
Considered one of the leading digital measurement experts in the world, Gary leads EY’s Digital Analytics Practice. EY acquired Gary’s previous company in 2013. As President, Gary led Semphonic’s growth from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary writes an influential blog (http://measuringthedigitalworld.com), has published numerous whitepapers on advanced digital analytics practice and is a frequent speaker at industry events. His book, Measuring the Digital World, was just published by the Financial Times Press.