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Jenny Watson

VP of Digital Marketing and Direct, AutoNation

Jenny has held a number of global executive marketing and operational roles based both in the US  and in China. She has spent the last 13 years in eCommerce companies predominantly in the travel industry where she spent 8.5 years with Expedia.  She is currently with AutoNation (a Fortune 200 automotive retailer) leading all digital marketing programs and technical infrastructure to support those programs. Being customer centric, bridging the gap between the online and offline customer experiences and evaluating the effectiveness of the marketing investment are key components of AutoNation’s digital strategy.

Latest from Jenny Watson

Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making; this phenomenon has existed in the .com arena for more than 15 years but has only started getting serious traction in more traditional businesses in the last 3-5 years. With this shift, Marketing...