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Jon Kramer
CMO, RockTenn
Jon Kramer is one of the foremost US experts on the evolving instore marketing industry, and influencing the shopper decision at the critical “first moment of truth,” He has been a committed innovator for over 20 years having pioneered the strategy of facilitating manufacturer retailer partnerships, co-marketing.
He conceived the first US agency dedicated to Shopper Marketing, and architected a groundbreaking joint venture with a sales organization, creating a true concept-to-checkout capability.
He is a sought-after advisor to both blue-chip brand marketers and leading retailers, providing assistance in how to survive the challenges of competing in an increasingly complex environment.
His most recent activities as CMO at RockTenn Merchandising Displays focus on critical soft and strategic skills necessary to support client needs and contribute to organizational objectives and goals.
His specialization in these areas has been developed and enhanced by his recent certification as an Art of Innovation Leader.
Always thought provoking, Jon is often a featured speaker at industry conferences.
Latest from Jon Kramer
The Start Point and Objectives
You start where you always start. Objectives are the roadmap to success. If the objectives are not clear, it’s hard to understand what tools to use. Similarly, if you don’t know where you are going, it doesn’t matter what vehicle you are going to use—you are never going to get there.
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