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Kedran Whitten

CMO, Computer Services Inc

Kedran Whitten is CSI’s chief marketing officer, a role in which she leads brand development, marketing strategy and public relations initiatives. She has more than 20 years of marketing leadership experience, and she also brings significant experience in developing key marketing measurements, including revenue growth, customer satisfaction, brand awareness, product pricing and positioning. Prior to joining CSI, she was senior vice president of marketing and product management for Comdata Corporation, a leading provider of business-to-business payment solutions. Kedran is a graduate of the Scarlett Executive Leadership program and has a B.S. in Business Administration, Marketing Management from East Carolina University.

Latest from Kedran Whitten

Define clear goals Marketers have countless communication platforms at their disposal, so to ensure you’re using the correct channels, you always start with your marketing strategy. By defining clear goals for any campaign, you can uncover which platforms will be the most effective for your efforts. For example, when we rebranded CSI in 2012, our strategy was...