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Nick Wood

Research and Communications Specialist, hybris labs

Nick Wood is a research and communications specialist at SAP Hybriswhere he supports SAP Hybris Labs, the company’s research and development and innovation hub that is responsible for evolving game-changing new technologies and shaping the commerce experience of the future.

Having joined SAP Hybris in November 2013, Nick’s multi-faceted role includes undertaking background research for new concepts, alongside generating multi-media communications and live-event demos that keep customers and partners of SAP Hybris appraised of current developments.

Nick has a Bachelor of Art in Media and Communications from the University of Mannheim and spent three years working for German theatre companies before taking up his current role. Fluent in German, English and French and with a background in acting and stage direction, he understands the importance of conveying complex messages in a format that maximizes audience reach and engagement.

Latest from Nick Wood

Online retailers have succeeded in owning the customer relationship by utilizing technologies to visualize shopping behaviour across channels. This has allowed brands to correspond directly to consumer needs, providing them with personalized offers. With this evolution in shopping, in-store retailers have lost their edge, and need a way to fight back. Their key to...