Having been in the wealth management space for over 35 years, Croesus has been at the forefront of making the lives of financial advisors and portfolio managers easy by offering a wide range of powerful and efficient solutions. Founded in 1987, Croesus is known for offering cutting-edge, easy-to-use wealth management solutions in Canada. Croesus Advisor, its flagship product, is used by 50 percent of all Canadian financial advisors, by 4 chartered banks and by the largest Canadian credit union. Launched in November 2021, Croesus Central is a next-generation portfolio rebalancing solution aimed at financial institutions that need very powerful rebalancing functionalities.
"With in-depth knowledge in the wealth management space and state-of-the-art technological stacks, we ensure to provide clear and concise views on clients' portfolio management and other financial aspects," states Annie Sinigagliese, Vice-president and Chief Product Officer at Croesus. Today, the company has over 15,000 advisors that manage their portfolios using its solutions for an aggregate AUM of $1.5 trillion. To provide their clients with an unparalleled experience, Croesus actively listens, learns, and engages with them to develop technology solutions that are innovative, flexible, and secure.
Croesus' Portfolio Management Solution includes various performance tools and functions that boost advisors' productivity and help them provide unequalled services to their customers. With this product, Croesus' clients can view their customers' holdings, risk allocation, assets, and history with just a few clicks.
In November 2021, the company launched another groundbreaking product, Croesus Central, a flexible rebalancing solution that brings together modeling, automated rebalancing, and compliance monitoring. It can accommodate a wide range of customers and account types, and let’s financial advisors choose the best way to rebalance portfolios through multiple models and scenarios.
Croesus also offers APIs and widgets that help users connect to different applications exchange position-level data securely between Croesus and third-party applications through a range of standard protocols. Data can be leveraged into proprietary applications, providing complete flexibility and customization of the user experience. The team at Croesus is working round the clock to constantly grow the API list based on client and market needs. In addition, they also have UI Widgets, which allow complex financial data to be accessed using data visualization or streamlined tables. As APIs are a key component to providing a unified platform, the company is also developing web-based features that can handle unified manage accounts (UMA) / unified manage households (UMH). Data integrity, safety, and confidentiality are at the core of everything the company does. All the products of Croesus ensure compliance with client and regulatory constraints.
With the in-depth knowledge in wealth management space and state-of-the-art technological stack, we ensure to provide clear and concise views on clients' portfolio management and other financial aspects
Croesus has helped several financial advisors improve productivity and efficiently manage client assets with such unparalleled capabilities. To pursue its innovation path, Croesus has a comprehensive partnership strategy to integrate new capabilities to its platform. "We are expanding into new market segments and territories. We have recognized the need to integrate with strategic partners. So, we are pursuing a strategy that complements our core offering with added value functionalities such as financial planning or integration to Salesforce, for example," says Cardinal. The company aims to remain the leading wealth tech in the Canadian region.