Keith Binkly

Keith Binkly is a data analytics leader with experience applying analytics to financial technology, banking and payments. As the Director of Data Analytics at Green Dot Corporation, he leads analytics initiatives within a fintech environment that spans banking, payments and Banking-asa-Service, including work supporting customer and partner programs. His work also explores how business context and semantic data models can make analytics more useful for AI, helping systems understand what metrics mean and produce more relevant insights from enterprise data.