Deck Commerce
Data Integration to Fuel E-commerce

E-commerce continues to explode with the prevalence of omni-channel commerce. Deck Commerce realized that from an operations perspective, there are three key things—products, inventory and orders—that drive the effectiveness of an omni-channel business, and that traditional e-commerce and supply chain systems lacked the necessary support. Retailers were struggling to connect systems and service customers, and Deck developed a solution to empower businesses to leverage existing back-end systems with connections to emerging front-end consumer channels, and the processing support to make it all work together seamlessly.

It all starts with products. Data related to products is typically stored across multiple systems such as ERP, warehouse management, supply-chain PIMs, and even spreadsheets. The new challenge with omni-channel commerce is delivering complete yet unique product information across a diverse and growing set of channels—e-commerce website, mobile application, tablet application, 3rd party resellers, and more.

From there, retailers must wrestle with the challenge of inventories spread across the enterprise. This includes the blurring of digital and physical lines between traditional inventory locations. Add complications from acquisitions and global operations and the maze of systems that must be coordinated becomes dizzying.

And lastly, when everything goes well, the ultimate challenge comes into focus—quickly and accurately processing orders. Consumers now expect a seamless experience that allows them to shop when, where, and how they want. This creates a tremendously complex technology and logistics problem on the back-end.

Deck leverages a suite of data APIs and process workflows to make it easier, more efficient, and more cost effective to manage product, inventory, and order data across disparate technology footprints. “Our solution, delivered through a cloud-hosted environment using modern technology, really helps CIOs gain more efficiencies, lower TCO, and reduce their unit processing costs,” says Chris Deck, CEO.

Our solution really helps CIOs gain more efficiencies, lower TCO, and reduce their unit processing costs

With their 3-component solution— Product Information Management (PIM), Enterprise Inventory, and Order Management System (OMS)—Deck has created a “hub” for managing data and streamlining the processes that drive omni-channel commerce. Deck Commerce has taken this platform to market through technology partnerships, such as their LINK Partnership with Salesforce Commerce Cloud.

Deck has helped many clients solve their problems related to e-commerce operations. Case in point is New Balance, who realized the gains of partnering with Deck when they started selling direct to consumers. As a traditional branded wholesaler, New Balance's technical systems were not designed for consumer-oriented fulfillment. In addition, because of various market factors and acquisitions, their global operations were composed of varying systems and business processes across regions. Using Salesforce Commerce Cloud and Deck Commerce, they are able to effectively and efficiently deliver quality online shopping experiences to customers across 30 countries spanning the globe.

Deck Commerce differentiates itself from the competition through their innovation and focus on omni-channel operations. Through partnerships with industry-leading solution providers, and a clear vision of the future, Deck Commerce is at the forefront of modern retailing. According to Chris Deck, “We focus specifically on this market and that allows us to provide a unique approach to managing data and processes. It also provides us the ability to really innovate and roll out new features and functionality quickly and more effectively than a lot of our competitors.”