Deveron
The Impartial Source for Agricultural Data

Deveron has focused on establishing itself as an impartial source for agricultural data,” says David MacMillan, the president, CEO, and co-founder of Deveron. In today’s AgTech Space, both growers and leading companies face challenges of rising input prices, interest rates and inflation, and identifying a streamlined digital source for impartial data providers. Unfortunately, many growers continue to get data from companies that are more interested in selling inputs than helping achieve higher ROI on growers’ spend.

To this end, Deveron uses data and insights to help farmers and large agriculture enterprises increase yields, reduce costs, and improve farm outcomes. The company employs a digital process that leverages data collected on farms across North America to drive the transparent, unbiased interpretation of production decisions, ultimately recommending how to optimize input use.

“Deveron and its acquired companies work toward providing unbiased data at scale and digitizing that data so it can be tracked and compared year-over-year,” says MacMillan.

Deveron’s core service is to provide a scalable, technologically savvy, rurally based labor force; trained in agricultural data collection and Ag-related technology installation and services. The company has collection and service capabilities across both Canada and the U.S. and is continually increasing its coverage area and services around its clients’ requirements as they arise. Deveron’s business model allows the company to scale additional capabilities in support of clients who need scalable, repeatable, and consistent service and support.

Through its M&A and product strategy, Deveron offers clients an end-to-end digital service from the field all the way to the lab and prescription. This helps clients to increase yield and lower their input costs.

Deveron’s platform helps eliminate multiple bottlenecks in the agricultural value chain and helps clients access and use impartial data to make the best data-driven decisions possible.

On May 24, 2022, Deveron completed the transformative acquisition of A&L Canada Laboratories Inc. by acquiring a 67 percent equity interest. As a leading Canadian soil health and plant tissue testing laboratory, A&L was the perfect fit to provide communities with the unparalleled services they need to succeed. With over 400,000 soil samples processed per year at A&L Canada Laboratories Inc.’s 54,500-square-foot laboratory, Deveron became one of the largest vertically integrated soil health companies in North America. This is one of the many ways Deveron pushes the boundaries on what boots the ground can do, and it was a major milestone in the company’s history as it has brought Deveron one step closer to becoming North America’s leader in digital agriculture.

Deveron has focused on establishing itself as an impartial source for agricultural data

Through its vertical integration, Deveron has been able to achieve synergies throughout the value chain. By working within its ecosystem, clients can digitally track their data from the field to lab from the comfort of their office. Deveron’s soil ecosystem provides data transparency, sample consistency, data security, and integrity, as well as all the additional benefits of utilizing a single chain of data custody.

Deveron’s team of agronomists and data scientists build products that recommend ways to manage fertilizer, seed, fungicide, and other farm inputs better. They also have a national network of data technicians that are deployed to collect various types of farm data, from soil to drone, that build a basis of its best in-class data layers.