-
Technology
-
Industry
-
Solutions
-
- ASSET MANAGEMENT
- CUSTOMER EXPERIENCE MANAGEMENT
- CYBER SECURITY
- DATA CENTER
- DOCUMENT MANAGEMENT
- ELECTRONIC DATA INTERCHANGE
- ENTERPRISE DATA MANAGEMENT
- ENTERPRISE RESOURCE PLANNING
- ENTERPRISE RISK MANAGEMENT
- ENTERPRISE-GRADE WEB DATA SOLUTIONS
- FACILITY MANAGEMENT
- FIELD SERVICE
- IDENTITY AND ACCESS MANAGEMENT
- INFRASTRUCTURE
- IT SERVICE MANAGEMENT
- MANAGED IT SERVICES
- PAYMENT AND CARD
- PROJECT MANAGEMENT
- SOFTWARE TESTING
- STORAGE
- VIDEO SOLUTIONS
- WORKFLOW
-
-
Platforms
-
Functions
- Leadership Perspectives
- Innovation Insights
- Research
- Magazines
- News
- CXO Awards
Jay Wardle, President, DstilleryThis is where Dstillery steps in.
Dstillery is a data science-led custom audience company that helps brands and agencies maximize both their scale and precision. The company has recently shifted the tectonics of the digital advertising landscape by building its latest, patented, privacy-by-design behavioral targeting solution, ID-free Custom AITM. "The retirement of third-party cookies by 2023 is the culmination of a profound multi-year transition toward higher consumer privacy standards in digital advertising," explains Jay Wardle, President of Dstillery. "We're trying to usher in a new era of digital advertising that isn't contingent upon the moving tide of privacy or regulatory concerns."
Preparing the Advertising World for Change
Dstillery's ID-free Custom AI is not a solution waiting to be tested and adopted when Chrome retires third-party cookies. The company innovated ahead of the industry transition to develop a patented solution. ID-free Custom AI was built in 2018, the same year Dstillery filed patents for it. "Our clients have been leveraging this solution since the Q4 of 2019," adds Wardle.
ID-free Custom AI is powered by neural network technology that analyzes opt-in anonymous digital journeys to learn the patterns of web browsing.
From these patterns, the technology builds a custom predictive model that uses a brand's first-party data and millions of combinations of privacy-safe signals like URL, DMA, and time of day to predict the best ad impressions for that specific brand—ultimately driving better conversion. "Instead of looking at someone's behavioral profile that has been curated via cookies over the years, we're able to understand the behavioral patterns that underlie the privacy-safe signals," mentions Wardle. Because it doesn't rely on any identifier like cookies, ID-free Custom AI works seamlessly on every web browser and on any device.
Unmatched Data Science Capabilities
Over the last 13 years, Dstillery has continuously honed its data science capabilities in understanding and predicting audience behaviors to deliver an effective brand message.
"It's about taking a huge amount of data and putting it into an AI engine that's going to help an advertiser make predictions on who might be interested or meaningful to its business," Wardle asserts. He goes on to mention that the current digital advertising realm is full of waste. For example, contextual advertising never includes any behavioral understanding of an individual's journey. "ID-free Custom AI has the ability to build a behavioral understanding of potential consumers and deliver ads to them in a completely privacy-safe way that's not only valuable to the brand but also to the consumer. This has enabled us to run a series of successful ID-free CAI campaigns across multiple industry segments, helping to prepare those advertisers for the cookieless future," he adds.
Dstillery's robust data science has made the company the go-to partner for forward-thinking advertisers, from SMBs to the Fortune 50s. Wardle recalls a success story of a leading athletic shoe company that flight-tested ID-free Custom AI for a recent advertising campaign. The results revealed that ID-free Custom AI drove nearly 4x the return on ad spend as compared to contextual and performed on par with Dstillery's cookie-based Custom AI Audiences. "The result far exceeded the expectations of the client," Wardle asserts.
ID-free Custom AI has the ability to build a behavioral understanding of potential consumers and deliver ads to them in a completely privacy-safe way that's not only valuable to the brand but also to the consumer
Dstillery's robust data science has made the company the go-to partner for forward-thinking advertisers, from SMBs to the Fortune 50s. Wardle recalls a success story of a leading athletic shoe company that flight-tested ID-free Custom AI for a recent advertising campaign. The results revealed that ID-free Custom AI drove nearly 4x the return on ad spend as compared to contextual and performed on par with Dstillery's cookie-based Custom AI Audiences. "The result far exceeded the expectations of the client," Wardle asserts.
With a continuous focus on innovation, Dstillery is striving to explore new avenues of growth in the coming years. But one thing is certain, the company will continue to harness the power of AI to be more innovative, effective, conscientious, and privacy-centric. "For more than a decade, we've been helping brands reach a wide customer base and bolster their market presence. Our company has been leading in areas, such as AI, data science, analytics, machine learning, and neural networking. We're looking forward to bringing new, innovative products to market and gaining more recognition," concludes Wardle.
Dstillery Integrates its Cutting-Edge Targeting Solutions with Basis Technologies
Saturday, September 30, 2023
NEW YORK, -- Dstillery ("the Company"), the leader in AI ad targeting, today announced its audience solutions are now integrated with Basis Technologies, a global programmatic advertising and media automation provider. The partnership brings proven, AI-driven ad solutions to brands and agencies using the Basis platform for more effective campaigns.
Dstillery's 10,000+ Pre-built user segments and hundreds of Pre-built models using ID-free® technology will now be easily accessible as private marketplaces (PMPs) through Basis. Dstillery's ID-free is a first-of-its-kind targeting technology that delivers scale and privacy for advertisers' programmatic ad campaigns by predicting the value of an impression to a brand without knowing anything about the user. Just like AI language models such as ChatGPT learn by predicting the next word in a sentence, ID-free learns by predicting the next website visit in an anonymous user's online journey.
The integration will enable users to explore time-relevant data and gain actionable insights into Pre-built audiences in real-time through Dstillery's Audience Studio. This self-service platform lets advertisers create and easily activate audiences in demand-side platforms (DSP) such as Basis, a top-ranked DSP with an entire programmatic universe of inventory, audiences, and data sets.
"With less data available and fewer addressable users to target, brands will need to adopt new solutions to stay ahead of the game," said Jennifer Zeghibe, Director of Strategic Partnerships at Dstillery. "By establishing a more extensive partnership with Basis Technologies, Dstillery brings our award-winning data science to a broader market, enabling advertisers to achieve more efficient campaigns."
Brands and agencies using Dstillery's suite of targeting solutions can also leverage highly predictive search data with Custom Search Lookalikes, which uses patented AI and opted-in, de-identified panel data to bring the power of search to programmatic advertising in a new, innovative way.
"We continue to look for partners advancing advertising industry innovation as traditional technology, such as cookies, deprecates. Dstillery's ID-free solution delivers the control, targeting precision, and scale that marketers need without the privacy concerns for customers," said Nate Gawel, VP of Business Development at Basis Technologies. "Basis' addition of PMPs that harness technology like Dstillery's adds to the comprehensiveness of our platform and empowers us to future-proof the businesses of brands and agencies."
Dstillery leads the industry in leveraging data science and AI to create the most innovative audience targeting solutions. The Company has also been honored for its data science innovations in industry publications and associations, including AdExchanger, Ad Age, Business Intelligence Group, Fast Company, and IAB Tech Lab.
Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
Friday, June 07, 2024
NEW YORK, -- Dstillery, the leader in AI ad targeting, today announced its new collaboration with Similarweb (NYSE: SMWB), the leading Digital Data provider and Digital Intelligence platform for businesses worldwide. Similarweb's trusted view of website usage across the internet is now used to help train the AI technology behind Dstillery's patented ID-free® solution, the industry's only behavioral targeting solution without IDs.
Dstillery offers advertisers an entirely privacy-by-design targeting solution from input to output. By adding Similarweb's best-in-class dataset to its data stack, Dstillery has enhanced overall predictive capabilities while providing an in-depth view of aggregated journeys throughout the internet.
Dstillery's AI is trained by web visitation patterns, learning consumer behavior insights that can be applied to ad targeting campaigns. Powered by this data, the AI understands how every website visit is used in real-life journeys, not limited by the content of the website itself.
"Our collaboration with Similarweb empowers Dstillery to harness rich, anonymized data that enhances the capabilities of our AI," said Evan Hills, Chief Commercial Officer at Dstillery. "As a globally trusted provider of research data, Similarweb's contributions have significantly enhanced the capabilities of ID-free."
"Similarweb and Dstillery share an understanding of the business value of AI as we mature the technology and focus it on practical applications," said Benjamin Seror, Chief Product Officer at Similarweb. "But AI algorithms are only as good as the data they're trained on, and Similarweb Digital Data is the premium choice for understanding the digital world. We're working with Distillery to ensure businesses get the benefits of AI while respecting privacy concerns."
Working with Similarweb marks a significant milestone in Dstillery's commitment to staying ahead of the evolving digital privacy landscape. Dstillery has earned 21 patents to date and has been honored for its data science innovations in industry publications and associations, including AdExchanger, Ad Age, Business Intelligence Group, Fast Company, and IAB Tech Lab.
Dstillery Announces Collaboration with Similarweb to Enhance Privacy-Safe AI Model Training
Monday, June 10, 2024
NEW YORK,-- Dstillery, the leader in AI ad targeting, today announced its new collaboration with Similarweb (NYSE: SMWB), the leading Digital Data provider and Digital Intelligence platform for businesses worldwide. Similarweb's trusted view of website usage across the internet is now used to help train the AI technology behind Dstillery's patented ID-free® solution, the industry's only behavioral targeting solution without IDs.
Dstillery offers advertisers an entirely privacy-by-design targeting solution from input to output. By adding Similarweb's best-in-class dataset to its data stack, Dstillery has enhanced overall predictive capabilities while providing an in-depth view of aggregated journeys throughout the internet.
Dstillery's AI is trained by web visitation patterns, learning consumer behavior insights that can be applied to ad targeting campaigns. Powered by this data, the AI understands how every website visit is used in real-life journeys, not limited by the content of the website itself.
"Our collaboration with Similarweb empowers Dstillery to harness rich, anonymized data that enhances the capabilities of our AI," said Evan Hills, Chief Commercial Officer at Dstillery. "As a globally trusted provider of research data, Similarweb's contributions have significantly enhanced the capabilities of ID-free."
"Similarweb and Dstillery share an understanding of the business value of AI as we mature the technology and focus it on practical applications," said Benjamin Seror, Chief Product Officer at Similarweb. "But AI algorithms are only as good as the data they're trained on, and Similarweb Digital Data is the premium choice for understanding the digital world. We're working with Distillery to ensure businesses get the benefits of AI while respecting privacy concerns."
Working with Similarweb marks a significant milestone in Dstillery's commitment to staying ahead of the evolving digital privacy landscape. Dstillery has earned 21 patents to date and has been honored for its data science innovations in industry publications and associations, including AdExchanger, Ad Age, Business Intelligence Group, Fast Company, and IAB Tech Lab.
Company
Dstillery
Management
Jay Wardle, President, Dstillery
Description
Dstillery is a data science-led custom audience company that helps brands and agencies maximize both their scale and precision. The company has recently shifted the tectonics of the programmatic advertising landscape by building its latest, patented, privacy-by-design behavioral targeting solution, ID-free Custom AI. It is not a solution waiting to be tested and adopted when third-party cookies are retired. The company anticipated that this transition was important from the consumer privacy perspective even before browsers began making moves. ID-free Custom AI was built in 2018, the same year Dstillery filed patents for it.
