Everlytic
Architects of New Age Communication

The power of digital communication for marketers cannot be understated. Even as innovative technologies continue to spin the wheel for marketers, a customer-centric innovation that renders everything ‘simple’ is key. This vital requisite has long been the focus for Everlytic as they turn a new chapter in moving from a traditional bulk communication platform to a next-generation platform. “We have focused the firepower of one of the best in house development teams in South Africa on what builds immediate, proven value for our customers, with an innate focus on turning complexity into simplicity,” says JD Engelbrecht, Managing Director, Everlytic.

With ‘holistic innovation as the north star,’ Everlytic is deeply in tune with what their customers – passionate marketers and communicators – need to execute their strategies and is working on extremely exciting solutions in new and more useful contexts, as well as developing pioneering features that will improve on the state of the art. Diligently innovating their platform for the past few years, Everlytic’s bulk digital communication and automation platform not only assists customers in creating attractive and relevant messages across email, SMS, automated voice, web, and app push notifications, but also is soon to add instant messaging channels. Everlytic’s next-gen platform resonates with the idea of creating engagement between businesses and their customers with the subsequent mantra ‘Engaging innovation connects.’

The efficacy of Everlytic’s platform is that it addresses some of the shortcomings of digital marketing and communication platforms in the market. The move to introduce automation and machine learning in the industry has created a non-obvious problem. The cost of next-generation automation platforms hinge around a technology cost applied across the messages sent, or subscribers hosted that prices in the cost of R&D and the total available feature set, thereby raising the cost of these platforms. “Everlytic works on a consumption model, and we believe that having the next-generation functionality available to our customers is table stakes,” says JD. Everlytic’s pricing model is accessible and offers more marketers access to affordable bulk content distribution, as well as next-generation automation functionality within the same, simple and affordable pricing model.

In a time when state of the art moves forward, and communication platforms are becoming increasingly complex to operate and integrate, Everlytic has built its platform in a way that reduces the chances of clutter and complexity in its features. The platform, designed to make things as simple as possible, has agnostic integration points that enable customers to uncouple and move to another platform easily if they wish to. With a myriad of features in their ensemble, Everlytic serves customers in the implementation of the platform, for which their customer success and integration teams are always ready to assist. Furthermore, Everlytic deftly tackles the challenge of reaching out to customers scattered across different devices and contexts, as having access to all communication channels makes it easier for marketers to deploy coherent campaigns on the channel on which the consumer is active.

Everlytic works on a consumption model, and we believe that having the next-generation functionality available to our customers is table stakes

The advantages don’t end here. Everlytic’s platform helps in delivering more messages to the inbox than any other provider, with a delivery and sender reputation management department ensuring messages are delivered. “In 2019, we achieved the terrific feat of delivering about 5.5 billion messages,” mentions JD.

What truly distinguishes Everlytic from the other competitors is the extra mile they go to build a full-fledged feature set. Adding more to its platform is an intuitive drag-and-drop composer that allows marketers to create attractive, dynamic, data-driven content that renders each message perfectly responsive to all screen sizes. Using Everlytic’s rapidly evolving automation functionality that provides context, conditional logic, triggers, and branching logic, marketers can execute simple routine, as well as complicated, nuanced campaigns.

The list of differentiating factors continues to grow. On top of being the only scaled South African-bred multi-channel communication platform, Everlytic is one of the very few globally recognizable companies that have built its own automated voice broadcast system (robocalls), which coupled with direct integration on the voice network, enables them to provide the best and most customizable solution in the market at the lowest rates.

The company is uniquely positioned based on the scale, the richness of data, and a diverse customer base, to set the foundation for ground-breaking innovations.

With innovation at their fingertips, Everlytic has numerous customer success stories to highlight their unique value proposition. Tsogo Sun, a leading gaming and leisure group, wanted to extend the reach of their quality email newsletters by engaging consumers they only had mobile numbers for. Everlytic developed a feature that links to a mobile version of the newsletter from an SMS. The innovative feature instantly increased Tsogo Sun’s unique reach of its content by 61 percent.

While giving a glimpse into the future endeavors, JD mentions about their plans for distributing the Everlytic platform globally. And in terms of product innovation, more powerful and native ecommerce functionality, incredible self-optimizing campaigns, new communication channels, and unprecedented data augmentation and activation are on its way.