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Scott Axcell, VP MarketingMoreover, as customer data is locked in siloed systems, there is an increased complexity in creating a synchronized and a single record for every individual across these systems. This creates impediments in dealing with duplicate data and creates a gap in mapping the audience online with their real-world identity.
A provider of a cutting-edge contact management platform, FullContact is committed to solving these challenges by reducing the complexities in unifying customer data from numerous social networks to form a single identity graph. “This ensures delivery of relevant and personalized experiences across online and offline channels,” says Axcell.
As the core of their platform, the identity graph allows companies to bridge the identity gap with a unified view of customers within their ecosystem. The graph matches social handles to email addresses and creates a complete 360-degree customer profile. Providing businesses with an email address, social handle or phone number, FullContact can return a complete customer profile based on publicly available data from thousands of sources. Once new data is added to the identity graph, companies can receive updates to the individual profile through a subscription service. “We have over one billion people profiles, 17 million company profiles, and we do 30 million updates per day; the vast data provides a meaningful context for our clients to converse with their customers,” says Axcell.
The company helps customers deepen their relationship with their customers via a suite of easy-to-integrate APIs that have the highest levels of data quality and security, and deliver the most actionable intelligence.
We have over 1 billion people profiles, 17 million company profiles, and we do 30 million updates per day; the vast data provides meaningful context for our clients to converse with their customers
Customers gain a competitive edge when it comes to creating audience segments, personas, and personalized customer and prospect journeys. It extends their customer lifetime value through deeper relationships and fosters interactions to become “Human to Human,” as opposed to the mostly transactional mindset of traditional B2B or B2C communications. The valuable insights achieved through the interaction allow customers to improve lead generation, content personalization, and customer experiences.
FullContact is currently working on a series of new APIs that will further enhance data quality and service delivery. The company’s dedicated Data Privacy experts ensure that they adhere to security and compliance standards such as SOC 2 Type 1, PCI, CSA Star Alliance, and U.S.-EU/Swiss Privacy Shield, as well as changes to these laws and rules. With these capabilities, the firm not only ensures data quality and security, but also helps companies identify, find, and create meaningful connections with prospects.
The leadership team at FullContact believes in product innovation and customer delight. Leveraging years of expertise, Axcell leads the firm to continually understand the business requirements of the customers, anticipate new demands, and supply innovative solutions. The company strides ahead to integrate new technologies for businesses to overcome the identity management challenges and gain more in-depth customer insights that deliver personalized and relevant experiences across all channels throughout the customer journey.
FullContact Launches a Snowflake Native App in the Data Cloud: FullContact for Snowflake
Wednesday, June 28, 2023
FullContact for Snowflake enables joint customers to unify customer data and identify anonymous site visitors for a full 360° view
LAS VEGAS, NEVADA, USA,: FullContact announced at Snowflake’s annual user conference, Snowflake Summit 2023, the availability of FullContact for Snowflake, a Snowflake Native App on Snowflake Marketplace. FullContact for Snowflake builds an enriched, person-level customer view by unifying fragmented data and identifying anonymous site traffic.
Snowflake, a leading provider of the Data Cloud, recently unveiled the availability of the Snowflake Native App Framework (currently in public preview on AWS). This framework empowers developers to construct and evaluate applications directly within the Data Cloud, with forthcoming features to enable enhanced distribution and monetization capabilities in the near future. By leveraging Snowflake Native Apps, a new era of data collaboration emerges, equipping developers with efficient tools to swiftly develop robust applications while benefiting from Snowflake's exceptional high availability and auto-scalability. Notably, this approach reduces security and procurement obstacles for customers as the apps operate within their own Snowflake accounts.
“The FullContact Snowflake Native App enables customers to seamlessly unify, deduplicate, and increase connections with their records — all within their Snowflake account — without having to move or replicate their data,” said Chris Child, Senior Director of Product Management, Snowflake. “This drives immense value for organizations looking to unify customer data, while still ensuring that all data is secure and governed within Snowflake’s unified platform.”
The FullContact Snowflake Native App enables customers to seamlessly unify, deduplicate, and increase connections with their records — all within their Snowflake account.”
— Chris Child, Senior Director of Product Management, Snowflake
Snowflake Marketplace already has over 25 new Snowflake Native Apps available today, and over one hundred providers are currently developing apps that span multiple industries and use cases. FullContact is one of the leading organizations building in the Data Cloud, with a Snowflake Native App readily available to easily bring unique insights to end users and enable them to unlock value with just a few clicks on Snowflake Marketplace. By being Powered by Snowflake, FullContact can create new revenue streams by distributing its app to thousands of Snowflake customers, without these customers having to move or expose their data.
FullContact for Snowflake offers a solution that enables businesses to obtain a comprehensive and precise understanding of each customer. It achieves this by identifying anonymous visitors, consolidating diverse customer data, and expanding media reach through the utilization of mobile ad IDs and hashed emails, seamlessly integrated within the Snowflake platform. The Snowflake Native App acts as a bridge between online and offline interactions, mapping fragmented identifiers to actual individuals, thereby empowering organizations to deliver consistent and personalized experiences.
“We’re excited to partner with Snowflake to offer a powerful solution that enables a full 360° customer view, all while keeping privacy and security at the forefront,” said FullContact CEO Chris Harrison. "FullContact for Snowflake operates seamlessly within our customers’ Snowflake accounts to help data-driven businesses better personalize marketing campaigns, improve customer retention, optimize sales strategies, and increase revenue.”
Discover more about Snowflake's ongoing advancements in the Data Cloud, empowering organizations to distribute and monetize cutting-edge applications on a large scale. You can explore further details about Snowflake's innovations and their impact by visiting their official website. Additionally, you can access the Snowflake Summit 2023 keynotes either in real-time or on-demand to stay updated on the latest developments. To stay informed about the latest news and announcements from Snowflake, make sure to follow their LinkedIn and Twitter profiles.
Company
FullContact
Management
Scott Axcell, VP Marketing
Description
Provides an open platform for delivering a complete overview of individual customer profiles and activities
