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Brian Mechem, COO & Co-FounderThese include a lack of quality talent since good influencers often don’t check job boards, and a focus on one-off transactions instead of long-term relationships, resulting in inauthentic content and lost trust from audiences toward the influencers and brands. In response to this, leading brands have shifted their influencer marketing strategy over the past two years. Now they are proactively seeking out the right influencers, creating long-term business relationships with them, and measuring their return-on-investment.
Tapping this opportunity, Grin is a software solution that is helping brands (and agencies that represent them) do just that. In the wake of “influencer marketing 2.0,” Grin focuses on long-term relationships between brands and social media influencers, while optimizing the processes for their clients. From a high level, Grin’s software enables identification and recruitment of influencers, management of those relationships over time via a unique “influencer CRM,” workflow tools for getting content produced by influencers, and in-depth analytics on performance and ROI.
“Grin’s software powers some of the biggest influencer programs across the globe,” emphasizes Brian Mechem, COO and Co-founder of Grin.
Grin indexes social media influencers who it deems make the best content, vetting them through technology first.
If the influencers meet certain criteria, such as having high engagement rates on their content and a verifiable email, they become accessible to brands and agencies via Grin’s search engine. When it’s time to contact the influencers, the recruitment tools combine personalized email templates with automated follow ups, streamlining the process of initial communication.
One interesting problem with influencer marketing platforms is that influencers themselves don’t like signing up for them. To overcome this, Grin created a unique link system and automated content capturing tools to allow influencers to participate in brand marketing campaigns without ever signing up for Grin. Analytics reports that examine influencer performance are generated automatically.
Grin’s software powers some of the biggest influencer programs across the globe
One interesting problem with influencer marketing platforms is that influencers themselves don’t like signing up for them. To overcome this, Grin created a unique link system and automated content capturing tools to allow influencers to participate in brand marketing campaigns without ever signing up for Grin. Analytics reports that examine influencer performance are generated automatically.
Although Grin works with enterprise clients as well as small businesses, they identified mid-sized businesses with existing influencer programs as their ideal customer. Their software is best utilized by marketers with some base level knowledge of influencer marketing. However, no matter the size of the client, Grin’s value is shown through time and cost savings with optimization, the ability scale influencer programs, and transparency into the performance of those programs.
“You are our secret weapon,” said one of Grin’s clients, a leading beauty company in the U.S. Although they had an existing large-scale influencer program, the involvement of Grin in the process made it more efficient. Activating 50-150 influencers per day, this enterprise saw 150 percent faster workflow after integrating Grin.
Despite the recent growth of the influencer marketing industry, Grin sees this as the beginning. Amid the industry shifts, Grin can be expected to become the fastest growing company in the influencer marketing arena.
GRIN, the World’s Leading Creator Management Platform, Announces Curated Lists Solution
Thursday, March 16, 2023
Curated Lists is a creator discovery solution to help brands find perfect social influencer partners
SACRAMENTO, Calif: GRIN, announced its Curated Lists product. Modeled after some of the most iconic influencer programs ever built, Curated Lists is an expert-led creator discovery solution to help brands find high-quality partners on Instagram, TikTok and YouTube.
GRIN’s sourcing experts take the hassle out of finding the perfect brand partner so that organizations can scale their programs faster. The Curated Lists product offers a simple process: brand leaders describe the ideal partner and then GRIN’s experts deliver a handpicked list of creators with verified email addresses for easy outreach.
A beta version of Curated Lists has already helped hundreds of brands discover the perfect brand partners for their programs. In just two months of the soft launch, Curated Lists has sourced more than 100,000 creators, including hundreds of them with the latest additions of TikTok and YouTube partners.
The Curated Lists solution offers a human touch with its approach, which focuses on personally created lists rather than AI or algorithm solutions. The experts behind Curated Lists look beyond restrictive databases to find influencers that perfectly fit a brand’s ethos across key social platforms.
The Curated Lists product offers brands:
• Best-in-class strategies: Built in collaboration with industry experts, Curated Lists is modeled after some of the most iconic influencer programs ever built. The solution employs best-in-class recruitment strategies to source brand partners for customers.
• Expert-led curation: Customers get expert-curated lists of creators who fit their criteria, offering a more effective and efficient way to find the right partners.
• Time-saving solution: By taking the hassle out of the recruitment process, Curated Lists frees up time for influencer marketing managers to focus on optimizing their programs and maximizing ROI.
• Effective outreach: Each custom creator list includes validated email addresses to help brands avoid hard bounces and maximize outreach.
“GRIN’s Curated Lists product lets brands lead with authenticity and direct the time they typically spend sourcing into building real relationships with creators,” said Brandon Brown, CEO and co-founder of GRIN, which was the first platform in the space to have creator investors in addition to brand investors. “It’s also about doing more with less. We want to empower brands to scale their programs without needing to add headcount, helping them conserve budgets during tough economic times.”
“Curated Lists has been a game-changer for LARQ. We work with a diverse range of creators from long-term partners to niche tech and travel personalities, and GRIN’s expert-led discovery has saved us countless hours of searching for brand-aligned partners,” said Jana Maric, Marketing Associate at Shark Tank brand LARQ. “Our team reaches out to over 90% of the creators GRIN recommends, and we use the time back to focus on building more meaningful relationships with our creators instead. Curated Lists has been an incredible time saver, and I recommend it to any brand looking for a more efficient, effective way to discover new brand advocates.”
Company
Grin, Inc
Management
Brian Mechem, COO & Co-Founder
Description
Grin’s software helps companies optimize and scale their influencer marketing programs
