iMaps
Strategic Business Optimization

“Data is the new competitive advantage. Businesses that can collect, analyze, and use data effectively will have a leg up on the competition.” - Thomas Davenport, author and research fellow at Harvard Business School.

This quote effectively highlights the escalating significance of data within the contemporary business landscape. Companies are embracing various data-driven practices to streamline their operations, with the pivotal role lying in empowering individuals to grasp and effectively employ data, thereby unlocking its utmost value. Understanding this critical need, iMaps offers comprehensive data literacy programs and an innovative visual approach called Data Driven Canvas for building killer dashboards.

“Our data literacy programs cater to the diverse levels of data and analytics maturity within our clients’ organizations,” says Eduardo Corsi, Data & Analytics Strategist at iMaps.

The firm’s mission is to revolutionize the way people make decisions. This includes nurturing a deeper understanding of averages, correlations, causality, and other basic statistical knowledge. Moreover, iMaps collaborates with large corporations and governmental institutions in Brazil, instilling data literacy as an internal HR initiative and fostering a cultural shift towards a more data-driven mindset.

Divided into semester cycles, iMaps’ data literacy programs diligently assess employees, categorizing them into proficiency levels and tailoring offerings accordingly. At the culmination of each semester, the company conducts data challenges and hackathons, where participants leverage data to tackle real-time operational issues within their organizations. These dynamic initiatives consistently yield remarkable results, opening fresh avenues for data-driven problemsolving across diverse industries.

However, developing a data strategy entails more than just data literacy. Building upon this notion, iMaps directors created the Data Driven Canvas, an open-source framework encompassing vital domains like business analysis, user experience design, solution architecture, and more. This platform actively seeks to understand the requirements of each department, promoting engagement between IT or data analytics delivery teams and the line of business. iMaps’ team skillfully utilizes the Data Driven Canvas and other services to educate the client’s workforce about their business operations.

“Our distinctive approach, anchored by the data-driven canvas and a deep understanding of people’s needs, empowers us to deliver unparalleled value to our customers,” states Celedo Lopes, the visionary CEO of iMaps.

The Data Driven Canvas is a compass for navigating the complexities of data product development, ensuring the final output aligns seamlessly with the client’s needs. This comprehensive platform comprises four modules: Canvas Business Analytics, Canvas User Experience, Canvas Solution Architecture, and Data Catalog Canvas. These modules chart objectives, targets, and the individuals contributing to the enhancement of these metrics. Through their utilization, team communication flourishes, gradually reducing project timelines and other intricacies.

iMaps’ data school serves as a treasure trove, housing a wealth of courses and training materials on vital data topics. The company is also a reseller of diverse data and analytics tools across multiple platforms. Noteworthy partnerships with Qlik, Power BI, Google Cloud Platform, and Alteryx bolster iMaps’ ability to deliver cutting-edge solutions to its esteemed clients.

Harnessing their profound expertise in data analytics and leveraging the power of the Data Driven Canvas, iMaps consistently generates exceptional outcomes for clients across a broad spectrum of sectors, including Justice Courts, manufacturers, and public ministries.

Our distinctive approach, anchored by the data-driven canvas and a deep understanding of people’s needs, empowers us to deliver unparalleled value to our customers

For instance, iMaps employed the Data Driven Canvas to create a proof of concept (POC) for an agricultural company that relied on their data and analytics services, encompassing business intelligence (BI) and data engineering support. A mandatory workshop was conducted for all departments, empowering them to forge customized roadmaps aligned with their unique needs, cross-referencing these with existing Data Driven Canvases. This empowered departments to understand their strategies comprehensively and prioritize data engineering tasks based on frequently requested documents across departments.

As a distinguished provider of data and analytics services, iMaps seamlessly integrates three fundamental dimensions: data, analytics, and an unwavering commitment to comprehending the customer’s perspective. It has thus established itself as one of Brazil’s leading data and analytics companies, garnering international recognition and prestigious awards from Qlik and other esteemed Brazilian agencies.