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Joe Wang, CEOSouth Jordan, UT based Impartner Software assists organizations in providing their valuable partners with personalized and excellent customer experiences at each step of their business interactions to accelerate growth in revenue. Imparter PRM’s set of powerful solutions brings the right partners into a firm’s program, ramps them quickly to revenue production, and enables them as a powerful amplification of marketing reach. Impartner PRM also facilitates real-time interaction with partners to see who is producing top results and where performance improvements are needed—all within an existing CRM interface. “We’ve been on the Salesforce AppExchange for nearly 10 years, and are the only pure-play PRM to do so,” says Wang. “This app gives our customers confidence that we meet Salesforce’s stringent guidelines for quality and security, and assures them, as a managed package, that the integration process will be quick and easy.”
Impartner has recently added a new app—Impartner Locator—to the Salesforce AppExchange, for Salesforce communities. Organizations can integrate with the Impartner Locator app as a standalone module, while providing their partners with unparalleled visibility and the ability to search by nearly every facet within their Salesforce profile.
We’ve been on the Salesforce AppExchange for nearly 10 years, and are the only pure-play PRM to do so
This is the same technology, which leading companies like National Instruments and BigCommerce rely on to build visibility and leads for their partners.
In a recent case study with BigCommerce, their channel chief said, “Our currency is how we differentiate partners to a merchandiser base that is predominately self-serve. That’s why the functionality we’ve been able to create with Impartner like our partner locator, our partner badging, and our ability to do faceted search within the partner locator are so critical. All of those things are things that help us differentiate our partner ecosystems and allow merchants to find them—and is a big part of what helps us drive our partner’s growth.”
Impartner’s engineering, customer success, and product development teams work hand in hand to ensure the evolution of its PRM solutions for both current and existing customers. “Our teams are at the forefront of trends in the industry to ensure that we’re anticipating our customer’s pain points and helping them address changes in the market before they impact their businesses,” explains Wang. A good example of this innovation would be Impartner’s recent announcement of the Impartner Channel Flow workflow builder, which allows vendors to manage their channel operations in real time based on changing market demands—without weeks of delay and heavy reprogramming. “There are a number of technologies that are broadly available in the market today,” concludes Wang. “With a focus on ‘ease of use’ and ‘consumerization’, we’ve leveraged these technologies to service our worldwide customer base.”
From isolation to integration: The rise of partner-first business models
Tuesday, July 23, 2024
Join the ecosystem economy: Where collaboration drives success and partnerships pave the way to market leadership
Look behind today’s largest enterprises and you’ll find an interconnected ecosystem of resellers, co-sellers, service providers, technology partners, affiliates and other types of partners. A partner-first approach is reshaping the trajectory of market leadership. According to HubSpot, 76 per cent of business leaders believe that ecosystems will be the main disruptor to business as usual. McKinsey calls it the "single largest economic transformation of human history," noting that ecosystems could drive 30 per cent of the global economy by 2030.
In an increasingly divided world, this large-scale transformation of business into a partnerships-driven landscape is an example of how working together can help us grow faster. Embracing a true partner-first approach is both a challenge and a rare opportunity to set yourself apart in your industry. Today’s automated partner management tools promise to make this transition seamless for forward-thinking companies.
Growing faster, together
No business thrives in isolation. The shift towards a partner-driven approach acknowledges that collective effort and shared knowledge are key to seizing opportunities in the global market. This paradigm shift underscores the importance of collaboration, where success is not just measured by individual achievements but by the ability to create value that benefits all customers and stakeholders involved.
"Looking ahead, businesses are undeniably shifting towards a more interconnected and collaborative model. The future belongs to those who not only adapt to this change but embrace it as a core strategy," says Joe Wang, CEO of Impartner.
The benefits of building a thriving partner ecosystem are many. It creates new sustainable revenue channels, facilitates access to new markets, drives better customer experiences, and fosters innovation through your partners’ diverse strengths and capabilities.
Your strategic lever: Automated partner management
Most organizations are already embracing this shift. HubSpot found that 93 per cent of enterprise organizations and 78 per cent of all organisations have a partner program. Despite the critical importance of partnerships, partner relationship management (PRM) software is still a novel concept for many. Yet, it stands as the most effective technology to make data-driven decisions regarding your indirect sales, support capabilities and partner engagement.
"Automated partner management is a game-changer for organisations who are ready to elevate their partner ecosystems. It provides an unparalleled ability to manage, engage, enable, track and grow partnerships with efficiency and precision. At Impartner, we’re not just developing technology; we’re crafting the future of partner-driven strategies," notes Gary Sabin, Vice President of Product Management at Impartner.
With an ecosystem management platform, partnership leaders can demonstrate the Return On Investment (ROI) of their partner programs, drive demand through partner marketing and co-selling campaigns, automate workflows and engage and enable partners with ease. The best platforms empower teams to:
• Make data-driven decisions at every stage of the partner lifecycle
• Provide self-service capabilities to their network of partners
• Create the optimal partner experience to stand out in a crowded market
• Ensure every interaction is correctly attributed to measurable revenue
• Prove ROI to drive continued investments in their partner programmes
"The power of automated partner management lies not just in its ability to streamline operations but in transforming your partnerships into strategic assets. With it, companies can unlock the full potential of their ecosystem, driving growth and innovation at an unprecedented scale. It helps turn data into action and action into results," explains Sabin.
A partner management platform is the dynamic, integrated center of any partner-related tech stack, and it’s the must-have foundation that’s driving growth at the world’s largest organisations.
Navigating tomorrow’s businesses challenges
The shift towards a partner-centric business model is more than just a strategic choice; it’s a necessary evolution to meet the challenges and opportunities of the future.
"In the modern business environment, the difference between market leaders and followers will be defined by their ability to forge robust partnerships. The era of competing solely on individual merit is giving way to a new paradigm where success is a collaborative endeavour," notes Wang.
The business environment is increasingly characterised by labour shortages, the need for diversified revenue streams and the imperative to deliver exceptional customer experiences. A partner-first approach, supported by advanced partner management tools, offers a comprehensive solution to these challenges and more.
Company
Impartner
Management
Joe Wang, CEO
Description
SaaS-based Partner Relationship Management (PRM) solutions to companies that require a better return on their channel investment.
