Inmotion
A Commitment to Latin America's Digital Future

Latin America is fast becoming one of the epicenters of cloud-driven innovation.

Rapid advances in the digital economy are encouraging LatAm enterprises to embrace cloud computing solutions to expand and sustain their competitive positioning.

Amid LatAm’s momentous leaps in digitalization, Inmotion is a technology services company that is turning the digitalization ripples into huge waves. The company is breaking new ground and unleashing the immense untapped potential of the LatAm market with its full stack of cloud services.

Inmotion is a Salesforce Cloud Reseller and Google Cloud Partner in the Dominican Republic and Puerto Rico, accelerating digital transformation for many industries and customers. Carrying over 30 years of experience in the technology sector, its mission is to combine a wide range of cloud expertise, industry cloud solutions, and ecosystem partner capabilities to help clients realize greater value at speed and scale.

“We do not stop at implementing digital transformation initiatives; we look to add value. Our team constantly strives to create new solutions that complement and empower the solutions of our technology partners. This helps bridge the digital gap and build digital offerings of the future,” says Aida Taveras, CEO of Inmotion.

Driving Not Just a Technological Change

When moving to the cloud, many organizations tend to focus their efforts on the technology shift but overlook an area just as complex and impactful: cultural change.

Along with digital transformation efforts, organizational culture plays a paramount role in today’s competitive environment. As cultures transform, so does a company’s pace of technological innovation.

Inmotion’s goal is to help clients adapt to the dynamic cultural and technological environment by proactively understanding their needs rather than reactively acting when a shift comes about. Its datadriven insights help clients envision new business models, markets, and more efficient ways of engaging and delivering value to their customers.
Currently, a major obstacle to digital transformation in Latin America is the aversion to embrace change, which can be attributed to many reasons, including a lack of understanding of the goals of digitalization and concerns about job security. If these concerns are not addressed, cloud initiatives can be undermined, and the organization's digital transformation goals may be delayed.

Ultimately, the success of digital transformation hinges not on the efficiency of the technology, but on the ability of individuals to adapt to and wield it. If employees perceive that digital transformation could threaten their jobs, they may consciously or subconsciously resist the changes.

Inmotion is committed to helping organizations overcome these self-limiting patterns by developing solutions that complement and empower employees to adapt to the evolving digital landscape, rather than replacing them.

“We are not here to substitute but rather complement and empower our clients’ customers.

As soon as they understand this, they become our ally in driving change and imagining all that could be,” says Taveras.

Furthering the Standards for Service Delivery

Inmotion’s comprehensive understanding of how to approach and support clients in various industries plays a significant role in the success of its service delivery.

The firm strives to bring out the true value of its technology partner’s solutions to improve customer experiences and assist them in optimizing the beta releases of their next-generation AI tools.

A perfect example is when Inmotion undertook a security project for the Dominican Republic’s Ministry of Defense by leveraging the capabilities of Vision AI, an intelligent automation engine powered by Google, in an effort to reduce crime rates in the country.

According to the Dominican Republic National Household Survey, 66.4 percent of Dominicans state crime is the country’s major concern. Consequently, law enforcement agencies often find themselves chasing the latest crimes instead of preventing the next.

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The Google Vision AI-driven solution, enabled by Inmotion, meets the demands of modern policing, contributing to operational effectiveness, prevention and detection of crime, organizational efficiency, better utilization of resources, and more responsive, accountable law enforcement.

Using a combination of video processing techniques, vehicle/person detection, and tracking, Inmotion ensures better criminal prevention is achievable, thus improving public health and safety. This way, law enforcement agencies can build trust with citizens while harnessing the benefits of new technologies to stay ahead of criminals and keep the communities they serve safe.

Another significant initiative Inmotion spearheaded was instrumental in boosting the Dominican Republic’s disaster and emergency response services. While the operations were already well-automated, Inmotion realized the country’s resources could be put to better use with data-driven forecasting and an indepth understanding of natural disaster hotspots. This data can be used to guide various disaster prevention and preparedness measures, like resource prioritization, targeting more localized and detailed risk assessments, implementation of risk-based disaster management, and emergency response strategies.

Complementing this are Google’s cloud-based solutions. Through its cloud-based data protection services, Inmotion has also built an open-source model equipped with the data tools to better prepare for emergency situations and coordinate with first responders.

Equally commendable was when Inmotion assisted the Dominican Republic’s first neobank. With no physical stores or paperwork, the neobank needed to provide a consistent, personalized experience to attract and retain customers in today’s competitive market. Through Salesforce’s capabilities, Inmotion provided a 24/7 omnichannel experience. AI-powered chatbots reach customers beyond time zones and geographical boundaries to deliver personalized assistance in real-time, resulting in a more convenient and seamless digital banking experience.

Building Client Relationships that Last

Inmotion strives to build long-term relationships with clients by looking beyond their current needs.

“We emphasize the importance of communication between clients and the Inmotion team, and clients and their customers, which makes our entire process very dynamic. It helps us generate valuable input to improve our offerings, which can sometimes lead us to change the initial course of action,” says Taveras.

Inmotion’s agile methodologies and personalized solutions make this possible, accompanying clients every step of the way as they embrace a more digitalized environment. The team’s indepth knowledge of various industries like finance, automotive, healthcare, retail, and technology, puts them in a unique position to effectively anticipate clients’ needs and present them with value-adding digital offerings.

To consistently guide clients and other digitalization enthusiasts, Inmotion has rolled out Inmotion Academy, the first Google and Salesforce training center in the Caribbean, to help citizens leverage the knowledge of cutting-edge solutions to transform their lives and workplaces, and even become entrepreneurs.

“We are not here to substitute what is working well in our customers, but rather complement and empower our clients' customers. As soon as they understand this, they become our ally in driving change and imagining all that could be”

“We believe in education as a powerful tool for people to improve their lives and put their skills at the service of society, and with this, build a better future for all,” says Taveras.

The academy also aims to provide individuals in Spanish-speaking countries the opportunity to build and strengthen their soft skills and English language proficiency, providing a solid foundation that will position Latin American citizens favorably for employment opportunities in an increasingly globalized and interdependent world.

Raising the Bar with an Unparalleled Team

A distinct feature of the company is its balanced team of individuals from different age groups and experiences. Its multigenerational team of individuals merges the seasoned experience and broad client network of its older members with the fresh perspectives of its younger ones to bring a unique view to the table. The team is not afraid of making mistakes, because it uses them to learn. If anything, they are afraid of being stagnant while the world evolves.

Focusing on the future, Inmotion’s team will continue to revolutionize the LatAm industry in 2023 and beyond. Along with prime market positioning and rapid cloud transformation in the region, Inmotion believes its company culture and team are critical factors in its success.

With a strong management team comprised of two-thirds women, Taveras aims to build the pipeline of women going into the tech industry. When women see other women ascend to leadership positions, they find it easier to imagine themselves in those roles and are more likely to take the plunge into the industry. The visibility of women in tech will increase when enough voices celebrate their work—inspiring young women in tech to be bolder in their career aspirations.

Inmotion diligently works toward helping the NGO Best Buddies, an organization that looks to aid individuals with disabilities in improving their labor and social conditions. Other initiatives include NGO Fundación Vida Azul, to protect rivers and beaches beyond touristic purposes, and Fundación Renacer, to support individuals with multiple sclerosis.

“We want to help more NGOs. At Inmotion, we firmly believe that helping others is an investment with great returns to society. That’s why we bet on helping and sharing,” adds Taveras.

These initiatives mark only the beginning of Inmotion’s contributions to improving education in new technologies, reducing the technology gap, and helping individuals improve their job prospects in Latin America.

All of these aspects help Inmotion reinforce its purpose of unleashing the power of digital transformation while empowering organizations to thrive and serve society in the best way possible.