The Most Underrated Superpower: Your Email Signature

In today’s digital workplace landscape, people aren’t connecting in person as often as they used to, and they are sending more emails than ever before. In fact, the average office worker receives about 120 emails and sends about 40 emails a day. When you extrapolate that across a company, you’re looking at numerous opportunities to engage with people. However, despite the uptick in email communication, there is a decrease in impact — open rates and click rates are actually trending down.

People don’t want to receive bulk emails clearly intended for a mass audience, or emails that read more like phishing emails. They want to feel a personal connection with the sender and email signatures can play a powerful role in boosting that direct contact to build and maintain relationships.

The common misconception is that email signatures are just a business card, a space to have a name and a phone number. But they can offer so much more. They provide an opportunity to communicate interesting and relevant content directly to the receiver. It is essentially an entire marketing channel that is completely overlooked.

As an email signature management platform, we understand the importance of email communication to build meaningful relationships with customers and prospects to drive growth. Our purpose is empowering businesses to amplify their email and boost the potential of this key digital advertising channel. We provide organizations with the tools they need to automate, simplify and centralize the management of email signatures so they can deliver consistent branding, promote marketing campaigns and company news, plus gather real-time customer feedback.

Exclaimer is used by over 60,000 customers including Sony, HP, Unicef, the BBC, and Unilever in over 150 countries. To ensure our platform is accessible to all, our solutions are available for Office 365 (now Microsoft 365), G Suite (now Google Workspace), and Microsoft Exchange.

Our customers, who are largely marketing and IT decision makers, have shared with us how they see a direct impact by including relevant information such as website and video links in their signatures. Businesses can measure campaign impact through monitoring how many people click on these links on our platform. It is very subtle, underrated and undervalued. But whenever we speak to prospects, they don’t realize that something so simple can solve a big problem. Dynamic signatures are cost effective, easy to use, and give organizations an amazing opportunity to engage employees and build their brands.

  ​Exclaimer is paving the way for organizations to turbo-boost their communication tools and unlock the potential of every employee’s email signature.  

While organizations utilize email as a key communication channel daily, many businesses miss out on a significant opportunity to build brand awareness based on trusted relationships. Here’s three reasons how:

1. Present a consistent brand identity

According to results from our latest survey, 58% of consumers believe that a professional, branded email signature makes them trust an email from a business or brand. When it comes to larger organizations with thousands of employees, it can be difficult to ensure that every employee has the same format and information in their signatures to ensure consistency across the whole company. Exclaimer provides tools to efficiently deploy consistent branding across the organization so every signature is cohesive amidst business changes including promotions, acquisitions, rebrands, and more.

2. Build a new marketing channel

With users sending over 40 emails a day (on average), there is a huge opportunity for businesses to utilize email signatures as a marketing tool and make the real-estate at the bottom of an email more impactful. Each email can be tailored to the specific recipient in order to directly target a user, bringing in a more humanized element to the relationship. Exclaimer offers users the ability to link to websites and social platforms. They can also include personal images, and include information about relevant promotions and sales. This creates a personalized experience for each customer, to increase engagement and brand awareness.

3. Automated security, reliability and compliance with email legislation

You establish trust by building a secure and reliable product. We protect data at every stage. From including DevSecOps engineers when we build new products, to running advanced web application firewalls during processing and protecting gateways with active DDoS protection. As well as enforcing MFA with Google and Microsoft sign-in options for single sign-on (SSO). Data is encrypted at every stage, with TLS offering security across the entire network, which we continuously scan to fix issues before they start. Compliance is also crucial for many sectors including law, healthcare, and IT. Our solutions ensure that every email signature is kept up to date with compliance standards for the customer’s respective industry.

Exclaimer is paving the way for organizations to turbo-boost their communication tools and unlock the potential of every employee’s email signature. By providing businesses across the globe with tools to maximize every correspondence with customers and prospects, we want to empower them to turn every email into an opportunity to build trust and awareness to support growth and engagement in the future.

We’re dedicated to enhancing trust and enabling brands and businesses to form stronger connections. Everyone deserves the power of a great ending. If you’re interested in learning more, get in touch!