Why Crossover?

It is very common, at events or projects, for people to ask me if the name Crossover has any particular meaning, as we know that this word has different meanings, understandings and uses. In a simple way, for us, the meaning is to make a journey, overcome an obstacle, cross the bridge, leave one reality and go to another, more innovative and challenging one.

To understand this meaning, I need to tell a story that happened to me 15 years ago.

I was in a very good professional moment, I worked as a volunteer in a care home helping with work with young people from needy communities, and I understood that the employability of these young people was very restricted.

Thus, at the end of 2008, Crossover was born with the aim of helping to strengthen small and medium-sized companies, expanding the possibilities of employment for these young people.

For me it was a complete change of reality, as I left at least 35 years working as a C-Level in multinational companies, working internationally in a complex and high-performance corporate environment, to start a company from scratch.

I needed to define a name for the company, which would continually remind me that this project would be a profound change in my life, a journey that would certainly bring, as it did, many ruptures, many challenges, different from those that, as a corporate executive, I had experienced. At the same time, I needed a name that represented our purpose, that gave meaning to the services we would offer to the market.

  Crossover was born with the aim of helping to strengthen small and medium-sized companies, expanding the possibilities of employment for these young people. 

At the beginning of 2008, during a trip to Ireland, I visited a place where it was necessary to cross, using a wooden and rope suspension bridge, a rough part of the sea, to reach a cliff separated from the mainland, and at the beginning of the crossing, there was a warning sign that said - "Be careful to cross over the bridge".

At this moment it became clear to me that the combination of the words "cross over" in addition to representing this moment in my life, offered exactly what would be the meaning or mission of this new company, which is to help our client, in a structured way, to leave the common place, towards a place with better market positioning, more competitive and sustainable.

In disruptive moments like the ones we experience, whether in corporations, in the market and/or in society, we are motivated at all times, "to cross the bridge" that separates us from a known reality to a new reality, still changing, that needs be explored, understood and established.

We believe that the more effective corporate governance is, the greater the organization's ability to achieve its objectives in a sustainable manner, increasing its competitive advantage. To be effective, governance needs to rely, in a balanced way, on a structure and an environment that promotes governance culture and awareness. It needs to be composed of a compliance and integrity policy, effectively have a structured and integrated process for managing corporate risks, and have an internal control system that maintains risks at acceptable levels, aligned with the organization's risk appetite.

Our mission is to support and assist organizations in making “this journey”, offering simple, intelligent and specialized management solutions, to strengthen the foundations of governance, risk management and internal control system, thereby increasing the client's capacity in achieving higher levels of competitiveness, sustainability and longevity.

All of our solutions, whether diagnosis, structuring, mentoring, implementation of best governance practice activities, or support in creating an environment that promotes governance culture and awareness, are developed, individually, especially to meet the needs demands of our customers.

As a definition, we always look for simple and most effective solutions, considering the operational complexity and cash generation dynamics of the corporation.

We are here to help you and your corporation on this journey! We have fifteen years of experience, delivering intelligent and customized solutions to meet the demands and needs of each of our clients.

You can count on Crossover