IQM Corporation: Finding the Right User

In today’s data-driven world, organizations experience the need for automation of marketing to better manage the brand-consumer relationship and have more visibility into the overall customer lifecycle. New York-headquartered IQM Corporation, with a deep understanding of global marketing automation needs, is redefining targeted marketing through its programmatic real-time bidding platform built on device ID matching. The company streamlines campaign optimization by matching audience data to anonymous sets from the multi-device touchpoints of an individual. The company has collaborated with multiple data partners, including third party data management platforms and first-party data providers, to build intelligent vertical-specific solutions. “While IQM’s AI-enabled marketing technology holds great promise for many industries including pharma and CPG to improve customer engagement, it already is bringing a paradigm shift in the field of political marketing through voter intelligence,” asserts Bhargav Patel, CEO, IQM Corporation.

Electoral candidates need to understand voter sentiment and their personal challenges in detail in order to win an election. The lack of insights on such issues at the local, state, or federal levels, creates a challenge candidate must overcome. IQM’s platform helps campaign staff and managers understand the voter’s journey to the booth. IQM can merge voter id files (known as profiles), online data, offline events, public opinion, and trends to provide a more complete picture of the electorate. The uphill task, however, as Patel puts it, involves eliminating the ineligible voters who constitute 70 to 80 percent in any given region. Built with a unique feature to distinguish between eligible and non-eligible voters, IQM guides campaign managers to spend marketing dollars more wisely, allowing them to focus only on the persuadable voters who make the political decisions before the election.

“As the only Digital Advertising Alliance (DAA)-compliant technology, we have emerged as the go-to political marketing platform,” says Patel. “We analyze the media consumption in such a way that allows politicians to achieve a huge ROI on their marketing investment.”