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Rajiv Prabhakar, Founder and Head of Global Sales and Marketing, Princeton, NJAs CPG manufacturers have moved further into emerging markets over the years with significantly higher growth trajectories, several challenges have come up. For instance, consumer goods companies such as Procter & Gamble, Nestle, GSK Consumer and more, have thousands of distributors around the world to serve consumers with branded products. As these distributors go on a route and visit numerous outlets to conduct processes like booking orders, payment collections, and sales returns, they often lack visibility to follow up the coverage and sales made by the sales personnel and reconcile all the orders in the retail outlets. Moreover, they experience a larger complexity of ensuring the correct Stock Keeping Unit (SKU), which gives a clear picture of on the shelf and sold out stocks. “Covering all the aspects of distribution with a modernized approach, Ivy offers a new age of Distributor Management System—IvyDistributor and mobile solutions that enable a distributor to analyze the brands, routes, shelf space management and sales process,” comments Rajiv. With the increased agility to track sales stock and brand distribution, the consumer goods companies were connected to the small mom and pop stores, thereby increasing their sales on an average by 22 percent.
Enabling major business transformation and winning at the shelf by same store sales growth is the key to the future and Ivy has won customer hearts and minds by showcasing the same
The IvyDistributor solution has a cloud portal to create effective route plans, enabling field personnel to locate the store and also plan for the order of visit. Before the completion of the order, the distributor gets updated with the available stock in the shelf. In case of any sales-returns, stocks are tagged as re-saleable or non-saleable items along with the reason for return. All the activity updates of the field during the day are reported in real-time to the merchandiser’s mobile device. Further, these insights help them to perform analytics for a true business impact—increased revenue, in-store visibility, productivity and resource efficiency and come up with better business decisions. Apart from this, the company’s flagship solution—IvyRetail provides an in-depth functionality for merchandising personnel to effectively monitor in-store execution, track promotional activities at an outlet or account level and their returns, analyze the health of brands and account receivables per outlet.
Tracking more than a hundred consumer goods companies worldwide, Ivy is planning to roll out two new innovations–IvyRetail Assist and IvyPay. IvyRetail Assist solution eliminates the need of the sales person, helping customers to place the orders themselves on any consumer goods of any brand, based on the stock depletion in his outlet. Closely tied to this is the IvyPay, which helps retailers to make mobile payments to their distributors and free up the credit limit to buy more stocks.
Mars Petcare Mexico Enters Exclusive Partnership with Ivy Mobility for Route-to-Market Operations
Friday, September 22, 2023
With 796 routes and 25 distribution centers, Mars Pet Nutrition replaces its legacy solution with Ivy Mobility's Cloud-based Route to Market Solution for improved visibility into field activities.
SINGAPORE, -- Mars Petcare, a part of Mars, Incorporated with a portfolio of 50 brands across 130 countries serving the health and nutrition of pets worldwide, joined forces with Ivy Mobility, an intelligent Route-to-Market solution to replace their legacy solution for DTS (direct-to-store) for real-time visibility into field activities, improved sales force productivity and next-generation user experience. With 796 routes and 25 distribution centers in Mexico, the implementation of Direct Store Delivery (DSD) and Cloud Distribution Management (DMS) solutions from Ivy Mobility started in March 2023 for Mars Petcare. With Ivy Mobility's unified platform and outcome-driven approach, the company saw immediate productivity gains and cost benefits within a few weeks of the pilot phase.
"Moving away from our existing Route-to-Market solution was a massive exercise. However, as an organization, we realized that we needed a solution that helps leverage the goldmine of data solely about pet care and nutrition. The teams at Ivy Mobility have shown immense grit, dedication, and collaboration over the last few months. I am excited to see the transformation of our distribution operations into the ultimate direct-to-store experience," Francisco Fernandez, General Manager Mexico, Mars Petcare.
"Ivy Mobility, our strategic partner, is critical for our Direct2Store business. With its digital platform, Ivy Mobility enabled us to deliver new business models and distribution channels and paved digital pathways for our customers' experiences while making it easier than ever to do business with us. Their invaluable contributions and consistent quality have transformed the way we connect and engage with our customers, driving our success forward," said Praveen Moturu, Vice President and Chief Enterprise Architect for Mars Digital Transformation (DT).
"At Ivy, we have been customer-obsessed since the inception, and Mars Petcare Mexico has been truly special in our journey. Their maniacal focus on the well-being of pets is commendable, and we are excited to partner with them to streamline their distribution operations and informed decision-making," said Rajiv Prabhakar, Founder & CEO of Ivy Mobility.
Ivy Mobility Direct Store Delivery and Cloud Distribution Management are currently being used by sellers, supervisors, and delivery reps from Mars Petcare, and the company plans to extend them to other RTM users. In addition to Direct Store Delivery and DMS solutions, Ivy Mobility has a Retail Execution Solution, SKU Recommender Engine, Image Recognition, Marketplace, and Trade Promotions platform.
Company
Ivy Mobility
Management
Rajiv Prabhakar, Founder and Head of Global Sales and Marketing, Princeton, NJ
Description
An enterprise mobility solution provider for Sales Execution, Distribution,
Retail Execution, helping them to have a clear in-store visibility for
improving customer service and gaining immense competitive advantage
