Kineo | Top 20 Gamification Tech Company - 2019
Kineo: Gamification to Deliver Business Goals
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CIOREVIEW >> Gamification >> Kineo

Kineo has been recognized by CIOReview Magazine as the recipient of “Top 20 Gamification Tech Companies - 2019,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Brian Beverly, Director of Content Development.

Kineo
Gamification to Deliver Business Goals

Kineo

Brian Beverly, Director of Content Development
“All work and no play makes Jack a dull boy.” Well, not anymore. Gamification is the hot new trend that many organizations are using to increase the level of employee engagement in workplace learning. For the uninitiated, gamification means introducing game mechanics like competition and rewards in non-game environments: employee training, sales and marketing, customer retention, and employee engagement. However, effective gamification of learning solutions involves more than just developing content and adding gaming elements like scores, badges, and leaderboards. Additionally, without efficient data management, organizations miss significant insights they could gain by tapping into the data-rich, gamified interactions. Taking point to address these requirements is Chicago-based Kineo. With its unique approach to delivering gamification solutions and services that are aligned with an organization’s business objectives, Kineo designs highly engaging gamified e-learning products. And unlike other e-learning solutions, Kineo’s offerings are engineered to fulfill the organizational goals of their clients. “We leverage gamification technology to help users acquire knowledge, boost skills, and interactively execute organizational tasks that drive a business’ performance,” says Brian Beverly, director of content development at Kineo.

The foundation of Kineo’s gamification solutions and services starts with the premise that gamification is not used for gamification’s sake—e.g., for sugarcoating content or adding a game for interest sake. Rather, gamification components are used for motivating employees to learn and apply skills that drive performance. When we approach a solution, we design and develop around four principles: start with clear goals, needs, and motivations of employees; design for results, instead of just building content; focus on behaviors that drive performance, and achieve this all via focused and engaging learning techniques. These techniques can be applied to long-form design models like a “run-the-company” simulation or used to tie together a series of short, focused learning experiences often referred to as micro-learning. The actions and behaviors that lead to the desired performance goals and skills development are what’s relevant when determining whether or not to include gamification components. Those gamified components are enabled by the choices learners make and the subsequent consequences and feedback that result. Because the approach to each challenge taken by a respective learner is unique, the resulting user experience becomes more personalized.

Companies that utilize this approach to learning design, get to experience more personalized and relevant learning, which makes it more engaging and applicable to the learners, and in turn makes a more significant impact on the organization and business.

At the core of Kineo’s highly customer-specific gamified solutions is its own Designing-for-Results methodology that the company uses to design across all training modalities. “Using this approach, we’re helping our clients identify critical objectives, and teach decision-making with meaningful choices, impactful consequences, and actionable feedback,” explains Zsolt Olah, a learning consultant at Kineo. “These gamified challenges also tap into the users’ emotions which support more enduring learning.” In addition, Kineo provides flexible services to facilitate seamless delivery of gamification technology across several departments of a business. Using these tactics, Kineo has attained a global recognition today, serving several companies worldwide.

To highlight the efficacy of Kineo’s services, Tracy Scott, VP of global marketing strategy at Kineo, cites a case scenario where his company assisted Rolls-Royce in offering effective sales training to endorse their Black Badge variant. Rolls-Royce approached Kineo to enhance the capability of their dealers to recognize potential Black Badge customers, effectively deliver the brand story behind the car, and position themselves better. Kineo developed a product that combined Rolls-Royce’s unparalleled marketing and branding campaigns with gamification technology that let dealers identify potential customers more efficiently. This gamified training solution helped Rolls-Royce’s sales team to get trained in a simple, quick, and effective manner.

Looking ahead, Kineo plans to deliver more efficient and highly engaging gamified solutions and improve its data collection and analysis processes by adding cloud-based data storage functionality. To achieve this goal, the company leveragingxAPI (a learning industry-specific API used to read/write from a wide range of experiences a person has online and offline) and learning record stores to gain more actionable insights on their user behaviors. To conclude, Scott reiterates the ethos of Kineo and says, “We shall continue to innovate and apply cutting-edge technologies and help companies plan, design, develop, and implement gamified e-learning programs that aid businesses in meeting their objectives.”

Kineo

News

Kineo Unveils Cutting-Edge Off-the-Shelf ESG Training Suite in Soft Launch

Friday, November 24, 2023

AUSTRALIA, -- At the HR + L&D Innovation and Tech Fest, November 2023, Kineo proudly initiates the soft launch of its groundbreaking Environmental, Social, and Governance (ESG) training suite. The inaugural set of courses, developed in collaboration with subject matter experts City & Guilds and Good & Green, is designed to meet the urgent and evolving needs of modern businesses. This signifies the initiation of Kineo's efforts to providing practical learning solutions for the smooth integration of ESG principles into business operations and culture.

Vicky Bartolacci, Executive Director, Global commented, "As workplaces evolve, the imperative for a deeper understanding of ESG principles becomes evident. Our goal is to equip businesses with robust tools to integrate these principles effectively."

Why ESG Training?

In today's business landscape, where sustainability and social accountability are paramount, the launch of Kineo's ESG Training Suite signifies a momentous stride. Developed in collaboration with the expertise of City & Guilds and Green & Good, this educational collection addresses a crucial demand in the market. The suite offers a comprehensive program designed to assist businesses in adopting practices that are both sustainable and ethically sound. It is thoughtfully designed to provide businesses with essential competencies and insights required to initiate positive change in important domains such as environmental stewardship, social equity, and principled leadership.

A Comprehensive ESG Learning Solution

Continuing Kineo’s tradition of driving behavioural change through impactful learning experiences, the ESG courses blend world-class technology with advanced learning

principles. These courses ensure that relevant knowledge is not just transferred but actively applied in the workplace.

This ESG suite offers courses suitable for both foundational and advanced levels.

1. Foundation Courses: Tailored for the wider workforce, these courses offer a holistic view of ESG topics and highlight tangible strategies for individuals to support environmental initiatives. Six ESG Foundation courses are released today, with eight more to be added from now until 1 March 2024 when the full Foundation course library is introduced.

2. Advanced Courses: Set to release in 2024, these in-depth courses are designed for senior leaders, policymakers, and middle management, addressing the intricacies of ESG to prepare leaders for informed decision-making.

“To build tangible momentum, your people should be able to relate to and understand the issues at hand. Organisations who are looking to support a journey towards ESG best practice will find Kineo’s Foundation Courses to be the perfect complement to embracing a ground up culture shift. In today's soft launch, we extend an invitation to explore our ESG training suite available now for both trial and implementation.”, Daniel Potter, Global Head of Product, Kineo Courses, shared at the HR + L&D Innovation and Tech Fest today in Sydney.

Globally Relevant and Regionally Agile

Responding to the global urgency for responsible business practices, Kineo's ESG suite is versatile and adaptive, ready to address specific regional and market needs as they evolve.

Early Adopter Program

Kineo invites organisations to join its Early Adopter Program and enjoy exclusive benefits, including:

• Up to 50% off Kineo's ESG Training Suite of 14 courses, with 6 courses available immediately.

• Access new courses as they are released with full ESG suite due March 2024.

• Annual subscription only commences 1 March 2024

The Early Adopter benefit is valid until 29 February 2024.

This limited-time offer demonstrates Kineo’s dedication to fostering a culture of sustainable growth and ethical leadership in the business community.

Top 20 Gamification Tech Companies - 2019

Company
Kineo

Management
Brian Beverly, Director of Content Development and Tracy Scott, VP of Global Marketing Strategy and Zsolt Olah Learning Consultant

Description
Kineo is a global leader in the design and development of custom learning experiences that enable our clients to meet their organizational and business goals. Unlike other eLearning companies, we use gamification elements to create more authentic challenges that lead to more effective learning and enable users to acquire knowledge, boost skills, and interactively execute organizational tasks that drive a business’ performance. Kineo’s status as a global organization helps the company serve clients that operate in multiple geographies around the world

Top 20 Gamification Tech Companies - 2019

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