KeHE Distributors

How does KeHE utilize data to support small business growth?

KeHE provides its supplier community with data and analytics through its proprietary KeHE CONNECT® platform. The supplier can access everything on the platform, from managing products to viewing their performance. The tool empowers KeHE’s supplier partners to succeed by providing a transparent look into their data and KeHE performance while also providing them with opportunity tools through the KeHE CONNECT BI™ platform within KeHE CONNECT®.

Additionally, the KeHE CONNECT® platform is used to buy and sell KeHE’s trade shows—the KeHE Holiday Show and KeHE Summer Show. Throughout the show periods, retailers and suppliers are invited to sell and buy products through the KeHE CONNECT® platform and negotiate their deals. This digital selling opportunity allows them to potentially grow their business with a smaller investment compared to attending an in-person trade show.

How does KeHE help suppliers predict food trends and prepare for demand?

KeHE offers support and tools to help with demand planning. Through our supply chain experts, the team works closely with data to identify and predict demand. It also empowers the supplier community to look at their data through the KeHE CONNECT® platform and see their performance in demand to identify areas of opportunity and growth.

Which tech solution is the most effective for driving partner growth at sales shows?

KeHE CONNECT® platform—the proprietary platform used for KeHE show ordering—allows KeHE partners to negotiate and find the deepest deals, discover innovation, and uncover trending items throughout the show. This is one of many ways that KeHE enables connectivity and business growth online.

  Through enhanced reporting, data and analytics, and KeHE’s proprietary KeHE CONNECT® platform, we focus on making the business more efficient, transparent, and easier to grow our partners’ businesses  

Which are the marketing trends that have driven sales at shows?

For every national trade show at KeHE, our experts identify several trends for the buying season. These are then shared with the industry to inform retailers and suppliers on what trends to lean into for seasonal holidays. Each show uniquely pairs the trends with merchandising support and ideas for easy activation for retailers, showcasing numerous suppliers that align with the identified trends.

How do you think technology will impact the food distribution industry in the next five years?

Technology is instrumental in transforming any industry. Within food distribution, we leverage our proprietary technology to become a better partner to our suppliers and retailers. Through enhanced reporting, data and analytics, and KeHE’s proprietary KeHE CONNECT® platform, we focus on making the business more efficient, transparent, and easier to grow our partners’ businesses. We continue to improve and grow our technology to enhance our relationships with our partners and ultimately support their success.