LENBROOK CANADA SOLUTIONS
Enabling Wireless Connectivity

Ted Wiles, Vice-President and General Manager

Lenbrook traces its Communication history back to it’s beginning in 1978 and was the catalyst behind Clearnet, a preeminent cellular entity of its era. Lenbrook made headlines by successfully divesting Clearnet to Telus, which has become one of Canada's 'big three' cellular providers.

Today, LCS has not merely survived, it has thrived, and in doing so, continues to honor its rich legacy. Acknowledging the critical need for enhanced connectivity and robust safety solutions, the firm is resolute in closing the technological chasm in the marketplace. It equips its diverse client base with the indispensable tools required for optimizing communication, efficiency, growth and safety. LCS facilitates seamless interaction in the retail industry and heightening safety protocols in construction and industrial sectors by reinforcing manufacturing workflows. LCS is a pivotal influencer in shaping Canadian communication ecosystems.

"We strongly emphasize collaboration and customization. Our products work in concert with each other, allowing us to build a cohesive ecosystem that speaks to our customers' needs," says Ted Wiles, Vice-President and General Manager of LCS.

Driving Connectivity: The Motorola Edge

Through its strategic alliance with Motorola Solutions, LCS has introduced an innovative solution that stands to revolutionize the paradigms of business communication and productivity.

Two-way radios, provided by Motorola Solutions and distributed by LCS, marry the expansive reach of nationwide cellular networks with the streamlined efficiency of traditional 2-way radio communications through it’s TLK/WAVE solutions. This strategic alignment allows organizations to elevate employee communication to unprecedented levels through an amalgamation of salient features, such as crystal-clear audio, real-time location tracking, lone worker, man down, emergency button and Wi-Fi functionalities. Designed for operational efficiency, these radios help to amplify employee focus, safety and overall productivity.

The TLK radios come equipped with nationwide, push-to-talk functionality, eliminating the need for manual programming. The WAVE app also gives businesses the flexibility to integrate any smartphone to communicate directly with the TLK radio. Further sweetening the deal is the cost-effectiveness of these devices, manifested in an economical monthly investment that enables scalable services tailored to fluctuating business needs.

Management interface of the TLK device is intuitively designed for real-time adjustments to talk groups and subscriptions, resulting in broader coverage, sturdier connections, and a general uptick in organizational productivity. The often onerous task of manually programming radios using cables is a thing of the past. The entire fleet can now be updated remotely, further optimizing maintenance cycles and ensuring uninterrupted operations.

Adoption of the TLK radios and the WAVE mobile app represents a quantum leap in communication capabilities. Organizations can now leverage the robustness of two-way radio communication on a nationwide scale, rendering complex infrastructure and manual upkeep obsolete.

What sets these radios apart is their robust and purpose-built design. They are engineered to excel in demanding business environments, promising resilience against elements such as rain, dust, extreme temperatures and drops.

Notably, these two-way radios also bring substantial cost savings to businesses. Beyond cost savings, they contribute to heightened worker safety, enhanced customer service and increased productivity. Swift communication between supervisors and associates allow for prompt response within today’s changing communication needs.

Safety in Focus

In the collaboration between LCS and Motorola Solutions, the most recent advancement involves the provision of cutting-edge, body-worn camera technology.

We Strongly Emphasize Collaboration and Customization. Our Products Work in Concert With Each Other, Allowing US to Build A Cohesive Ecosystem that Speaks to Our Customers' Needs

Seamlessly integrating with existing security and surveillance infrastructure, these body-worn devices centralize critical information at a single point. This holistic approach amalgamates data from both fixed and wearable camera systems, offering a panoramic view of unfolding events. The cameras are engineered to capture live video streams as admissible evidence and enable secure data-sharing capabilities with external stakeholders, including law enforcement, to expedite incident resolution.

One of the benefits of adopting this technology is the culture of accountability it instills within organizations. These cameras serve as incontrovertible documentation of employee actions, ensuring compliance with established protocols and responsibilities. They also create unalterable audit trails and tamper-resistant records, which empower management to make judicious decisions when investigating incidents.

Enriching their offerings, Motorola's body-worn cameras incorporate leading-edge Video Manager software and RFID assignment—a proprietary feature exclusive to Motorola. This functionality enables precise device and permission allocation to individual employees, fortifying an organization's overall security landscape. Further solidifying data security, the cameras are equipped with robust 256-bit encryption protocols, safeguarding data whether at rest, in transit or when stored.

Stay Connected, Anywhere

LCS is on the cusp of unveiling an exciting addition to its product portfolio, the Motorola Defy. Recently launched in the U.S. and highly anticipated in Canada, this satellite-enabled device comes in handy where traditional cellular networks fall short.

Motorola Defy transcends the confines of traditional cellular networks, emerging as an indispensable tool for those who find themselves off-grid or in locations without cellular coverage. The product establishes a Bluetooth connection with any standard cell phone, ensuring uninterrupted text messaging capabilities. Whether for safety precautions, recreational endeavors or maintaining social connections, this game-changing device ensures that communication remains unhampered, no matter the geographical obstacles.

Motorola Defy is more than a piece of technology; it represents a lifestyle ethos. Crafted to serve the distinct requirements of adventurers, outdoor aficionados and professionals whose jobs take them off the traditional path, this product offers both a sense of security and a reliable communication conduit. It is a carefully engineered solution catering to those who defy convention but insist on dependability.

Built Tough, Operate Smart

In collaboration with CAT, LCS delivers rugged smartphones that redefine durability without sacrificing innovation. Engineered to withstand severe conditions, these devices outclass conventional smartphones, emerging as the preferred choice for professionals in demanding work environments.

CAT rugged smartphones are constructed to tolerate extreme physical abuse. Their robust architecture allows them to survive falls from significant heights and function even when submerged in deep water for prolonged periods. From dusty construction sites to extreme weather conditions, these smartphones are built to handle the most challenging conditions.

Their resilience is coupled with practicality and many smart features. Select models are equipped with FLIR's Vivid IR technology, a groundbreaking thermal imaging capability. This is invaluable for professionals across industries like HVAC, plumbing and pest control, enabling precise identification of heat leaks, plumbing issues and even pest locations, extending their applicability to specialized tasks that require heat-sensing capabilities.

LCS offers a range of communication devices and systems that have assisted numerous businesses in taking their operations to the next level. In a recent, successful partnership with LCS, a leading retailer faced a common challenge on their retail floor—reducing theft while ensuring a positive shopping experience for customers. Many of their high-value products were locked away in glass cabinets to prevent theft, which curbed theft but adversely impacted sales.

To address this issue, the retailer implemented Motorola’s ‘Wi-Fi enabled call button and Hub’ solution. Placed next to a locked cabinet, it allows customers to conveniently request assistance, alerting store associates via the Curve radio system to the customer’s exact location.

The impressive part is the solution’s rapid response time. Analytics showed that, on average, an associate arrived to assist the customer within 30 seconds. Customers no longer abandoned their purchase plans due to the inconvenience of finding an associate with a key to unlock the cabinet. The retailer not only reduced theft but witnessed a significant increase in sales.

Coordinated Team Efforts

“The true strength of LCS lies in our team”, says Ted Wiles. “I believe that people are the ultimate differentiator”. Widely acknowledged as the leading team in Canada for communication solutions, LCS’s approach places strong emphasis on understanding end-users and actively assisting resellers in sales and training.

It operates through a dynamic and multidisciplinary team, each facet contributing to the company's success and its commitment to delivering value to all stakeholders. LCS’s business development team is tasked with identifying new end-users and forging partnerships with resellers. This approach is unique as it emphasizes comprehending the specific needs of end-users and collaboratively working with resellers to provide tailored solutions.

The sales team, led by Michael Grant, Director of Sales at LCS delves deeper than most conventional sales approaches, focusing on gaining an intricate understanding of client businesses. Focus goes beyond transactions to support their growth. This collaborative approach, in conjunction with their knowledge of end-user needs, helps resellers deliver product solutions that align seamlessly with customer demands.

The marketing team, led by Kassandra King, Marketing Team Lead, plays a pivotal role by offering co-branded assets, webinars, brochures, price lists, lifestyle ads, and extensive assistance with product setup on customer websites. Clients are empowered, whether resellers or end-users, to effectively communicate their stories. These comprehensive resources ensure that products are presented in compelling and engaging ways, adding value to the customer experience.

For the future, LCS envisions a path defined by advancing communication technology. The next 12 to 18 months are poised to be a period of intense concentration on creating and nurturing an intricate ecosystem that accommodates a wide range of cutting-edge products.

At the core of this visionary pursuit lies the objective of providing customers with adaptable and comprehensive communication solutions. This ecosystem will cater to the dynamic needs of businesses, allowing communication through cellular technology when staff is on the move, ensuring reliable in-building communication via radio technology and Wi-Fi, and even enabling the integration of cell phone applications for direct communication with Motorola Solutions radio systems. The Motorola Solutions Hub will connect almost any digital trigger point to the Curve radio allowing silent notifications. It is this complete ecosystem that LCS aims to assemble, nurturing it with the introduction of new products that enhance its capability.

Integration will also play a pivotal role in LCS's plans. Motorola Solutions suite of products will synergize with customer systems. For instance, the integration of body-worn cameras with existing closed-circuit TV systems is available now. This merger will not only complement clients’ existing infrastructures, but pave the way for a more comprehensive and efficient monitoring solution.

A paramount focus during this period will be safety, as many of the new products revolve around creating a secure environment for users. This means enabling effective communication in a variety of challenging settings. Users will be enabled to communicate more effectively, bolstering their safety and security in diverse environments.

These efforts are underpinned by the vision of optimizing workflows for customers. The entire product lineup is designed to enhance efficiency by facilitating better communication. The company’s overarching objective is to weave together the elements of this comprehensive ecosystem, offering more solutions and services than ever before. LCS’s steadfast commitment to customer-centric solutions is set to redefine the landscape of communication technology, promising a future that is equally cutting-edge as it is profoundly efficient and safe for all.