-
Technology
-
Industry
-
Solutions
-
- ASSET MANAGEMENT
- CUSTOMER EXPERIENCE MANAGEMENT
- CYBER SECURITY
- DATA CENTER
- DOCUMENT MANAGEMENT
- ELECTRONIC DATA INTERCHANGE
- ENTERPRISE DATA MANAGEMENT
- ENTERPRISE RESOURCE PLANNING
- ENTERPRISE RISK MANAGEMENT
- ENTERPRISE-GRADE WEB DATA SOLUTIONS
- FACILITY MANAGEMENT
- FIELD SERVICE
- IDENTITY AND ACCESS MANAGEMENT
- INFRASTRUCTURE
- IT SERVICE MANAGEMENT
- MANAGED IT SERVICES
- PAYMENT AND CARD
- PROJECT MANAGEMENT
- SOFTWARE TESTING
- STORAGE
- VIDEO SOLUTIONS
- WORKFLOW
-
-
Platforms
-
Functions
- Leadership Perspectives
- Innovation Insights
- Research
- Magazines
- News
- CXO Awards
Blake Allison, Founder and CEOFounded in 2005, LifeCents focuses on offering businesses and third-party administrations (TPA), namely 401k service providers, a solution that promises a holistic, gamified, and humanistic approach to managing an individual’s finances. “With our engaging LifeCents platform, we are able to leverage consumer engagement data to build customer profiles that organizations can use in a myriad of ways,” expresses Blake Allison, founder and CEO of LifeCents. Having passionately studied the world of finance for the better part of his life, Allison has spent his professional career working in banking and finance companies, while also offering consultative services for organizations and individuals alike internationally. His insights, gathered from decades of travels and experiences, highlight the lack of education people received concerning their welfare, where consumers did not recognize the many better financial choices available to them. This struck a chord in him and led him to devise the LifeCents platform. Now, with the proprietary, AI-based solution, the company seeks to improve the financial knowledge of consumers with a user interface that is interactive and brings about a positive behavioral change concerning monetary decision making.
“In an organizational setting, LifeCents is highly personalized for the employee and scalable for the employer, ensuring the best monetary outcomes. A financially healthy worker is proven to be more productive, which directly improves enterprise-wide engagement,” explains Allison.
The platform facilitates a consumer’s finance management activities with gamified features that motivate and help discover goals while gathering and utilizing their financial data in real-time to achieve the best results.
To further elaborate on the LifeCents platform and its capabilities, Allison shares the story of a client—a leading insurance company in the U.S.—that wanted to increase the number of customers they attracted via open enrollment. LifeCents collected all relevant data sets from interested customers and configured the platform to align with the benefits and services desired by them. “When a new customer registers and logs in via LifeCents, we start building their profile by asking necessary, daily living-oriented questions that are relevant to the benefits being offered by the insurance company,” adds Allison. After implementing LifeCent’s solution into their daily workflow, the client found it easier to understand their customers and offer financial services and guidance that was best suited for them.
In an organizational setting, LifeCents is highly personalized for the employee and scalable for the employer to ensure the best monetary outcomes
LifeCents, as a company and a platform, is set to revolutionize the way finance is understood today. Moving forward, Allison and his team of highly experienced financial professionals intend to portray their commitment toward economic well-being through continuous research and development of solutions and services. The future for Americans—especially after the unfortunate events following COVID-19—seems much brighter with LifeCents’ financial aid, and clients can feel safer about their investments in the long run.
LifeCents Appoints Dusti Young as Director of Partner Relations and Strategic Initiatives
Thursday, September 07, 2023
WASHINGTON, D.C., UNITED STATES, -- LifeCents, a leading financial wellness provider, is thrilled to announce Dusti Young's appointment to Director of Partner Relations and Strategic Initiatives.
With an impressive career spanning 17 years, Dusti has consistently demonstrated leadership and dedication. She has coached more than 7,000 individuals and guided more than 1300 on their journey to financial freedom using debt management plans. Young pioneered the development of a financial coaching program for a major debt counseling firm and leads with a passion for financial empowerment.
“Dusti Young brings a wealth of experience and a track record of guiding individuals to their financial goals,” said Blake Allison, Founder and CEO, LifeCents. “Dusti is joining us at a critical time as we are launching new partnerships with credit unions, plan advisors, and organizations seeking tailored solutions such as our upcoming launch in the veterans community.”
In her role, Young will be responsible for working with partners to determine their desired outcomes and tailoring their journey to their audience’s wants and needs. LifeCents has a 13-year track record of delivering financial wellness solutions for employers, credit unions, financial advisors, government, and nonprofits.
Young expressed her enthusiasm for joining LifeCents, “I am excited to work with the LifeCents team and the many partners who are committed to fostering a culture of financial inclusivity and innovation.”
LifeCents Partners with Reality Show "Opportunity Knocks" for Season 2 on PBS
Monday, September 02, 2024
Empowering audience to “live the show” by receiving personalized financial education and guidance to enhance the financial health of viewers
WASHINGTON, D.C./--LifeCents , a leader in financial wellness technology, announced today its collaboration with the global and national award-winning reality series ”Opportunity Knocks” on PBS. This game-changing partnership redefines how audiences interact and engage with television programming by bringing the LifeCents' award-winning financial education and coaching app directly to viewers to empower them to live the show, with their ownOpportunity Coach which creates a personalized plan to measurably increase financial health.
Season 2 of "Opportunity Knocks” is captivating audiences nationwide with 13 episodes that spotlight the transformative journey of individuals and families striving for financial stability under the guidance of Opportunity Coaches Jean Chatzky, Patrice Washington, and Louis Barajas. Building on this inspirational narrative, the LifeCents app, rebranded as "The Opportunity Coach" specifically for the series, invites viewers to replicate the remarkable journeys they witness in the series through a virtual coaching and educational experience. This innovative approach greatly enhances the show's motivational impact that extends beyond mere viewing, facilitating real-world financial improvement for its audience.
"We're excited to partner with 'Opportunity Knocks' and bring the show’s transformative power beyond the screen directly to viewers at home," said Blake Allison, Founder & CEO of LifeCents. "Our mission at LifeCents has always been to democratize access to high-quality financial education and guidance. By offering The Opportunity Coach to viewers, we're empowering people everywhere to navigate their financial journeys with confidence and clarity.”
Recent findings from the Financial Health Network find that Americans' financial health has declined to pre-pandemic levels. The Opportunity Coach app provides a lifeline by offering access to practical guidance and resources designed to help viewers achieve their financial goals and fortify their financial well-being.
“Opportunity Knocks is a social justice production with the mission to change lives and create real, lasting impact. LifeCents elevates our mission, providing our audience not just with inspiration, but with tangible tools to transform their financial futures,” said Jamie Strayer, Executive Producer of Opportunity Knocks. “The Opportunity Coach app is a testament to our commitment to empowering viewers with the knowledge and resources they need to achieve financial stability and success.”
The Opportunity Coach app, powered by LifeCents technology, is available for free to viewers via the Opportunity Knocks website (https://www.opportunityknocks.net/). It offers personalized insights, actionable recommendations, and ongoing support to help users achieve their financial goals. For more information and to access the “The Opportunity Coach” visit https://my.opportunitycoach.net/. To explore LifeCents’ financial wellness offerings for individuals, credit unions, or employers, reach out to info@lifecents.com.
Company
LifeCents
Management
Blake Allison, Founder and CEO
Description
Founded in 2005, LifeCents focuses on offering businesses and third-party administrations (TPA) like 401k service providers solutions that promise a holistic, gamified, and wholly humanistic approach to managing an individual’s finances. With its engaging LifeCents platform, the company is able to leverage consumer engagement data to build customer profiles that organizations can use in a myriad of ways. LifeCents’ proprietary AI engine connects people to products, services, and partners relevant to their personal financial needs, and the integration of gamification features sustains engagement, helping users take steps, both large and small, towards achieving their business goals
