LocatorX | Top 50 Tech Startup - 2020
LocatorX: Cutting Edge Tracking for Goods of All Sizes
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CIOREVIEW >> Startups >> LocatorX

LocatorX has been recognized by CIOReview Magazine as the recipient of “Top 50 Tech Startups - 2020,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Scott Fletcher, CEO.

LocatorX
Cutting Edge Tracking for Goods of All Sizes

LocatorX

Scott Fletcher, CEO
As borders disappear in an age of globalization and online fulfillment, manufacturers and retailers are striving to expand their operations. For businesses, however, keeping up with an increasingly global supply chain can result in issues like shipping delays, counterfeiting, product recalls, and theft, which can disrupt day-to-day work and take a bite out of bottom lines.

In response to these challenges, companies are turning to track-and-trace solutions to ensure the reliable delivery of components and materials to customers. LocatorX, an Atlanta based startup, provides powerful, flexible and cost-effective tracking technology to companies across a variety of industries to keep their supply chains moving seamlessly. LocatorX's technology enables organizations to track and find their assets, while monitoring their status and movement throughout their service life. The company’s services include tracking, counterfeit protection, and consumer engagement throughout the entire product lifecycle.

With LocatorX, businesses can gain total visibility into any product – be it a luxury good, a pack of chewing gum, a carton of milk, produce, or military equipment. From production to the consumer and beyond, the firm helps its clients monitor their product's journey, location, exceptions, routing, and more.

Consequently, after carefully considering their innovative solutions, business/pricing models and customer base, CIO Review magazine has identified LocatorX as one of 2020’s “Top 50 Most Promising Tech Startups in the United States.”

“From original production all the way through to the consumer and beyond, we help our clients monitor the journey of assets—or products—both where they are now and where they have been since being created,” said Scott Fletcher, CEO of LocatorX.

According to Fletcher, companies and consumers alike are looking for solutions to counter three significant challenges on a global scale: disrupted supply chains, rapid consumer experience, and counterfeiting. While other tech tools present limitations to organizations as they attempt to globalize, LocatorX updates its technology and consistently improves its solution to meet client needs in real-time.

In addition, LocatorX offers unique solutions to meet complex requirements within the global marketplace, making a new level of visibility available to companies and manufacturers.

For example, LocatorX worked with a technology firm that needed to ship its development machinery around the world. When the firm was unable to find solutions that met its consignment timeline and specific needs, LocatorX equipped the technology provider with tracking capabilities and management tools to monitor their shipments in near real-time, so it could ensure timely delivery of the products.

Schoolhouse Brewing, an Atlanta-based brewing company, also approached LocatorX to track kegs of its beer as they were shipped by the distributor to bars and restaurants. Schoolhouse used the LocatorX platform to track the kegs, which enabled the company to know their products' locations. With the platform, clients can automatically collect valuable data about consumption rates, the highest-volume outlets and other relevant metrics.

Because Schoolhouse also offers home brewing options, the LocatorX platform additionally acts as a hub for customers to directly share feedback and troubleshoot issues with the company. Schoolhouse wants to “redefine what it means to offer great customer service,” and LocatorX provides that ability.

Moving forward, LocatorX plans to augment its solutions with nanotechnology and deliver it via an Edge Computing platform to address increasingly complex visibility challenges. LocatorX also partnered with an ultra-high-speed digital circuit design firm to develop a solid-state miniature atomic clock for enhanced tracking. The feature will become a core component of LocatorX's upcoming Global Resource Locator (GRL) product.

“The solid-state miniature atomic clock, along with the environmental sensors monitoring temperature, humidity and movement will allow our clients to know where their products are, the time it will take to get to their destination while monitoring all exceptions; damage, temperature fluctuations, theft, diversion, etc., that occur in route,” said Fletcher.

With supply chains becoming truly global, it is critical for manufacturers and retailers to have visibility at every step of the way. LocatorX is making that vision a reality through cutting-edge technologies that empower businesses to deliver their goods on time, with confidence.

LocatorX

News

LocatorX Names UPS Veteran Mike Jones as CFO

Wednesday, March 27, 2024

ATLANTA- --LocatorX names Mike Jones as its next Chief Financial Officer. With an impressive financial career in supply chain, transportation, and logistics, Jones will join the executive team, further strengthening the company’s strategic direction.

“I am excited to join the team. The leadership’s deep industry expertise, coupled with valuable strategic partnerships, position LocatorX for significant growth opportunities. LocatorX solves the challenges and fills significant gaps in the supply chain. I look forward to being part of its bright future.”

Jones, who will be replacing Eddie Northen, brings over 30 years of experience at UPS, spending time in multiple divisions including Airline, Package Operations, and Supply Chain. He served as VP of Investor Relations at UPS and was recognized as a Top IR Executive in the Transportation sector. Mike was also the CFO of UPS Global Freight Forwarding, which included Air and Ocean Freight and Brokerage Services, and UPS Airlines, one of the largest worldwide cargo airlines.

“Mike’s past roles in Investor Relations as well as CFO of both UPS Supply Chain and UPS Airlines will add tremendous knowledge and experience to our executive team which aligns very well with our roadmap as we prepare to further accelerate our growth. Eddie has demonstrated tremendous passion for executing our growth strategy and his proven leadership has strengthened our financial foundations and positioned us for our next phase of growth,” commented Chester Kennedy, CEO at LocatorX. “I look forward to working with Mike as we continue to build our company with a focus on creating value for our customers and our shareholders.”

Jones added, “I am excited to join the team. The leadership’s deep industry expertise, coupled with valuable strategic partnerships, position LocatorX for significant growth opportunities. LocatorX solves the challenges and fills significant gaps in the supply chain. I look forward to being part of its bright future.”

LocatorX’s trusted Supply Chain Intelligence Platform harnesses the power of the data it collects through the unique digital fingerprint it assigns to every individual product and/or asset. By leveraging the extensive amount of intelligence collected, companies can proactively engage through the entire product lifecycle, supply chain, and beyond. LocatorX specializes in MedTech, Life Sciences, Pharmaceuticals, Manufacturing, Aerospace, and Defense. The LocatorX platform is a standalone solution or can be integrated with CRM, ERP, and WMS applications as well as available to sit natively within Salesforce and available as an app on AppExchange.


LocatorX Partners with Cloud Peritus to Unlock Value for Salesforce MedTech Customers

Monday, May 20, 2024

ATLANTA: LocatorX, the trusted Supply Chain Intelligence Provider, today announced they have partnered with Cloud Peritus, a Salesforce System Integrator, to provide critical asset visibility for Cloud Peritus’ MedTech360° accelerator offering.

“MedTech360° is a comprehensive framework designed to streamline CRM optimization. By incorporating predefined epics, user stories, and best-in-class designs with our selective partner integrations, we can significantly speed up requirement gathering and workshop sessions,” commented Nao Lo, SVP & Principal Solution Architect at Cloud Peritus.

“LocatorX provides key functionality that enables MedTech companies to have real-time, 360-degree visibility of their assets. We selected LocatorX because they are much more than a tracking solution. They capture large amounts of data in addition to location that can be leveraged for multiple use cases to accelerate value for MedTech customers,” continued Lo.

Designed to sit natively within the Salesforce platform, LocatorX applies its patented Digital Fingerprint, a unique product identifier, to each asset to collect critical data in both active and passive states. This process ensures customers can be proactive and compliant through the device’s entire lifecycle. The Digital Fingerprint enables customers to have real-time visibility, optimize inventory management, eliminate lost inventory, reduce device downtime, and automate device recall management programs.

Scott Fletcher, Chief Commercial Officer at LocatorX, commented, “We are excited about this opportunity to partner with Cloud Peritus for their MedTech360° framework. Our ability to unlock insights, combined with Cloud Peritus’ ability to quickly build out industry-specific applications and processes on the Salesforce platform, provides a significant advantage for MedTech customers. Up to 20 percent of a hospital's mobile assets are lost or stolen during their useful life. That hit to the bottom line could be millions of dollars. The ability to solve these challenges quickly is critical. We look forward to working together with Cloud Peritus to deliver focused solutions for Salesforce customers.”

LocatorX’s trusted Supply Chain Intelligence Platform harnesses the power of the data it collects through the unique Digital Fingerprint it assigns to each individual product and/or asset. By leveraging the extensive amount of intelligence collected, companies can proactively engage through the entire product lifecycle, supply chain, and beyond. LocatorX specializes in MedTech, Life Sciences, Pharmaceuticals, Manufacturing, Aerospace, and Defense. The LocatorX platform is a standalone solution or can be integrated with CRM, ERP, and WMS applications. It is also available to sit natively within Salesforce and available on AppExchange.


Odin Energy Solutions Partners with LocatorX to Provide Real-Time Visibility for Its New Hydrogen Fueling Network

Monday, July 22, 2024

ORLANDO, Fla: LocatorX, the trusted supply chain intelligence provider, today announced an exclusive agreement with Odin Energy Solutions to ensure real-time visibility for all of Odin’s hydrogen fueling stations throughout North America. Odin, providing America’s Leading Energy Solutions, is building a North American hydrogen fueling network to bring easy access to hydrogen everywhere in the United States and Canada at a price point less than diesel solutions over lifetime.



Leveraging LocatorX’s real-time visibility and data intelligence platform, Odin will guide its customers to its network of stations and guide delivery of hydrogen to customers in cities and everywhere in between.



In addition to the hydrogen network, Odin, with its partners, will be building drop yards near its stations to make trucker’s lives easier with overnight parking and drop and hook services. Odin will also tap LocatorX to provide secure visibility for their network of drop yards.



Odin’s hydrogen conversion program supports the company’s mission to ‘make it easy to convert to a beautiful, clean future.’ By signing up for hydrogen fuel subscriptions at a cost less than diesel, Odin will convert diesel trucks to hydrogen or subsidize purchase of new purpose-built hydrogen trucks at little or no cost to carriers and qualifying independent truckers.



Steven Minard, CEO of Odin Energy Solutions, commented, “Hauling up to 25% more freight, cheaper operation and maintenance, no more DEF, no vapor lock, no issues with cold weather start - hydrogen is just better. Partnering with LocatorX to know where our refueling resources are located at all times, in real-time, ensures that everyone can find where to refuel and in between stations, we can quickly deliver fuel, and, in as little as five minutes, you are on your way!”



“We are excited to partner with Odin and help drive adoption for their unique clean energy solution. We are committed to delivering not only visibility but also going beyond track and trace to provide reliable, high-quality data that enables our customers to confidently utilize AI and machine learning to optimize their business – across an extremely broad set of end applications. It is truly an honor to be chosen to provide this critical service to Odin as they work to transform the energy paradigm,” added Chester Kennedy, CEO of LocatorX.

Top 50 Tech Startups - 2020

Company
LocatorX

Headquarters
Atlanta, GA

Management
Scott Fletcher, CEO

Description
LocatorX’s technology enables organizations to track and find their assets while monitoring the status and movement throughout their service life. The company offers services, including tracking, counterfeit protection, and consumer engagement, throughout the entire product lifecycle. From production and to the consumer and beyond, the firm helps its clients monitor their products’ journey, location, exceptions, routing, and more

Top 50 Tech Startups - 2020

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