Loyalty Methods
Enabling Customers to Meet Marketing Goals with Oracle CX Tools

The process of designing a marketing strategy requires expertise as well as deeprooted knowledge on the current market. It is of significant importance to assess the challenges and develop strategies accordingly. Developing such a strategy requires different skills, currently delivered separately by various market players. It requires infrastructure, products such as marketing automation along with integration services. Also, it calls for marketing and Customer Experience strategy development based on a solid understanding of these fields, a requirement adequately met by the Seattle, WA headquartered Loyalty Methods (LM). LM is a specialized provider of large-scale Customer Experience (CX) systems to support the marketing goals of customers.

LM is uniquely positioned with strong technical and product expertise as well as deep business knowledge required to deliver successfully. In 2007, the beginning year, LM was chosen as the systems-integration partner for Seattle based Alaska Air for their Mileage Plan program. Alaska was faced with the difficulty of migrating their existing program to a more modern, flexible Siebel Loyalty platform. LM stepped in to build a highly successful implementation strategy that involved solving complex integration and data migration problems. The resulting launch of the Alaska Air Mileage Plan, on the new platform, was hailed as the world’s largest Siebel Loyalty implementation to date.

“Ever since the first implementation, LM has repeatedly succeeded in delivery high-quality Customer Experience solutions to companies from retail, airlines, travel, and hospitality industries”, says Emil Sarkissian, CEO.

Apart from their successful hosting platform and various integration products, LM offers services which include End to End CX Services, Strategy Services, Big Data Development, Cloud Hosting, Application Support, Backend Development, Continuous Integration and DevOps.

An Industry-specific Approach

LM enables customers to gain insights into the tools, offerings and other aspects of a crowded market place, thereby helping their clients focus on goal-centric solutions. In this manner, LM serves as the trusted advisor for several leading players across various industry lines.

Ever since the first implementation, LM has repeatedly succeeded in delivery high-quality Customer Experience solutions

It is no secret that CRM, CX and other comprehensive efforts involving IT and the business often fail to meet their goals, timelines and budgets. To address this risk, LM has developed a proprietary methodology – ThreadSync™ – which has resulted in 100 percent successful project delivery in the last seven years for all LM customers, a track record that remains unbeaten in LM’s space. Additionally, LM has developed a hosting platform, called the CRMCloudBox, in partnership with Amazon Web Services which enables end-to-end solution hosting.

LM’s dedicated, intellectually curious and passionate workforce has always been central to successful delivery for Loyalty, Relationship Marketing and CX in general. The combination of skills, experience, andclear understanding of the business aspects of LM’s projects is what keeps the company ahead of the game, with a repeatable and time-tested formula for success.

The Future of Marketing

“We think the future of CX and marketing lies in the ability to provide a smooth, vertically integrated stack of technology and services. Therefore, we would work hard to strengthen our business and technology expertise, broaden our technology foot print and further link our tools and methods to successful business strategies”, explains Emil on future plans.