Maast
Embedded Finance Made Easy

The world of embedded finance is entering a transformational phase. Many believe that this evolution has been brewing for some time. Others say the revolution is just beginning.

According to Anila Joy, Maast Chief Integration Officer, the truth lies somewhere in between. The Atlanta startup calls their embedded finance offering money-as-a-service and recently introduced embedded business checking and merchant services for software providers.

Today’s business software customers want and need more from their providers. They’re looking for a more verticalized experience allowing them to do more business from a single platform. While these embedded financial solutions can elevate the customer experience, providers require support to implement these features, including security and compliance assurance.

Maast’s unique platform helps software providers integrate merchant services, business checking, and more, all under one umbrella. Software providers can become a hub for their customers’ financial activity, backed by the security and stability they expect from banks.

Software providers can offer these functions through Maast with confidence under their brand and logo. This allows business owners to attract a larger customer base, generate new revenue, and deepen existing relationships.

“In a single contract, we help businesses become their industry’s go-to software provider for payments, banking, and more,” said Joy.

A wholly owned subsidiary of Synovus Bank, Member FDIC, Maast handles the back-end compliance requirements, customer support and technical infrastructure. Maast takes care of the tricky financial platform integrations, allowing software providers to focus on what they do best. A single integration process and a ‘plug-and-play’ functionality leverage secure APIs to onboard critical financial services to their platform in a few clicks.

A built-in payments feature allows end users to collect payments within the provider’s ecosystem without navigating between apps, facilitating faster checkouts and settlements. Maast’s platform connects payment accounts with business accounts, allowing business owners to track and monitor transactions.

Through Maast, software providers can offer their customers integrated checking accounts including contactless, white-labeled Visa debit cards. This makes banking a breeze for users, who get access to unlimited deposits and withdrawals for bill payments, peer to peer (P2P) transfers, and expenses. Software providers can also unlock a value-added revenue stream based on their customers’ average deposit balance.

Maast’s solutions are a game-changer for software providers in any industry. The platform offers a way to enhance business operations and customer connections.

In a single contract, we help businesses become their industry’s go-to software provider for payments, banking, and more

“In one contract, we help absorb all of that complexity and simplify and streamline operations across all these services,” added Joy.

Maast recently supported a software platform that helps music teachers collect payments from retail, lessons, repairs, and rentals. The music teachers could monitor their cash flows and manage their business better.

Behind Maast’s early success is an executive team of industry veterans, innovators, and leaders with vast experience in banking, payments, and fintech. The company prides itself as a disruptor removing technical and operational barriers for software providers.

Steadfast in its mission to make embedded finance easy, Maast empowers software providers to be the technology partners business owners can bank on with confidence.