Market Business Intelligence (MBI)
Accelerating KPIs with Expert-Backed Business Intelligence

Retailers are on a constant quest to improve customer experience and strike the right balance between delivering exceptional services and maintaining a thriving, financially viable business. In this pursuit, business intelligence (BI) solutions are emerging as game-changers, enabling a new approach to retail success.

A comprehensive BI solution empowers retailers with data-driven decision-making capabilities. Providing realtime visibility of KPIs and operational metrics, BI can optimize inventory management, enable personalized marketing, identify growth opportunities, and enhance overall customer experience. It helps retailers stand out in a competitive market and secure their position as customer-centric, profitable businesses.

A young, dynamic company, Market Business Intelligence (MBI) offers powerful BI strategies and tools to help clients improve the decision-making process. Its experts hold more than 100 years of collective experience in sales, marketing, distribution, and store operations. They leverage this experience to accelerate retail performance through tried-and-true methodologies based on data and world-class practices.

Expertise in Data Analysis and Algorithm Development

MBI was born out of the need for companies to have a reliable digital source of information. This realization came to Fernando Manón, co-founder and CEO, when he discovered that the true value of projects lies in the details.

MBI offers operational counseling from the project's inception and tailors tools to match the client’s requirements. Actively engaging with key stakeholders, it fosters an environment where they exchange ideas to refine processes.

While our competitors focus on creating spreadsheets, We aim to provide more than nice chart and some excel based information. We align our approach with clients’ business objectives and customize the best-in-class solution that can improve success potential,"Says Manón.

It looks at every project detail without losing sight of the bigger picture or the underlying purpose of its actions. It provides information and KPIs that can be translated into actionable tasks.

MBI leverages expertise in data analysis to determine what information is critical. By understanding the interrelationships between different variables, it develops algorithms that drive measurable outcomes. As a result, each department within the client's organization can access standardized reports and verify or reject hypotheses in seconds.

Enhancing Performance and Data Consistency

MBI recognizes that most wholesalers and retailers in Mexico, South America, and Central America use retail management systems developed without standard procedures.

Many don’t get access to data on a daily basis or are missing months’ worth of data. Some suppliers fill out the data sporadically, leading to many issues.

To overcome these challenges, MBI establishes a consistent framework for data granularity across different customers and industries. By defining standardized data formats and structures, it ensures that information from various sources aligns to a common level of detail. Integration capabilities ensure that data is consistently cleansed, transformed, and loaded into the repository. This enables meaningful comparisons and analysis, eliminating disparate data. Clients can create an effective retail management system that meets the needs of end customers while maintaining data consistency and accuracy.

At The Core Of This Achievement Is Our Deep Partnership, Trade And Consumer Understanding Exchanging Knowledge With Our Customers. We Cherish The Trust They Placed In Us And Are Committed To Continuing This Journey Together, Helping Them Achieve Greater Heights In The Future

For clients working with fast-moving consumer products and apparel, MBI offers the option to change functionalities, incorporate new KPIs, and transform data, allowing them to carve their niche in the highly-competitive domain. It also provides ad-hoc reports in real-time and constant recommendations for improving KPIs. MBI is the ideal answer for businesses looking to develop a standard method of operation or employ a platform conducive to consumers.

Simplifying the Decision-Making Process

MBI embraces the Pareto 80-20 Model for improved outcomes. It focuses on the most impactful aspects of the business by identifying the 20 percent of customers and products that contribute to 80 percent of sales. Serving these key customers and promoting the most popular products is prioritized.

The marginal performance model is another cornerstone of MBI’s methodology. It is based on the understanding that achieving marginal improvements can yield substantial results while seeking perfection beyond a certain threshold is costly and less beneficial. For example, improving a KPI from 60 to 80 percent can take little time and money. Pushing that same KPI from 90 to 95 percent could consume significantly more time and financial resources. MBI relies on extensively tested models to optimize resource allocation and prioritize efforts that deliver optimum return on investment.

It also utilizes data analytics to gain insights into customer behavior, product performance, and overall business trends. This is used to make data-driven decisions that align with growth strategies and help clients efficiently achieve goals.

Increasing Value and Profitability

Its business intelligence has enabled MBI to bring about numerous success stories. In one instance, it helped a Mexico-based business compete against a powerful multinational corporation and increase its market share from 13 to 43 percent.

It also supported its expansion into Central America. This growth was not solely due to price adjustments or production changes. It was driven by MBI’s value proposition, offering a well-thought-out business strategy, impeccable execution, and respect for the trust the client placed in the company to provide crucial data and meaningful insights.

At the core of this achievement is our deep partnership, trade and consumer understanding exchanging knowledge with our customers. We cherish the trust they placed in us and are committed to continuing this tourney together helping them achieve greater heights in the future,” says Manón.

"While Our Competitors Focus On Creating Spreadsheets, We Aim To Provide More Than Nice Chart And Some Excel Based Information. We Align Our Approach With Clients’ Business Objectives And Customize The Best-In-class Solution That Can Improve Success Potential"

In another case, MBI assisted a client in optimizing operations and driving cost savings. To demonstrate the potential benefits, it conducted an in-depth analysis of merchandiser activities, including the frequency of visits to each store. MBI proposed a strategy that enabled the client to identify opportunities for substantial savings. They were also able to increase the overall fill-out rates. The analysis highlighted the importance of using the right data to identify opportunities for stock reordering at the store level, enabling the client to make decisions within seconds.

“By enabling clients to collect, process, and analyze data more efficiently, we empower them to serve their clients more effectively. This data-driven approach has been successful across various sectors and departments,” says Manón.

MBI’s fundamental goal is to reduce the workload while increasing client value and profitability. It aims to introduce a mobile app to deliver information about tasks across various sales points and products, aligning process execution with business KPI, helping with roboust algorithms to predict future demand and give powerful data to Demand planing and CPFR areas.

The future looks promising for MBI as it continues to push the boundaries of possibilities in performance measurement and sales optimization. With its wealth of experience, advanced technology, and a dedicated and talented team, MBI is well-positioned to define the foundation for success in the years to come. Businesses that partner with MBI can expect a game-changing approach that maximizes sales growth, lowers costs, and drives overall performance to unprecedented heights.