Maru Group
Delivering Insights That Make Business Sense

Regardless of their industry verticals, businesses often need to make data-driven, operational, and strategic decisions across critical units to respond to increasing client expectations. But recent tech advancements and the subsequent surge in consumer-generated data have made it hard for organizations to gain meaningful insights real-time, weighing down their decision-making capabilities. Market research teams, to this end, use multiple tools to translate the corpus of data, which leads to costly and difficult-to-manage agency rosters and software subscription portfolios.

A leading insights software and advisory service provider, Maru Group is ideally positioned to make a difference in the research and insights industry with its offerings. It empowers market research teams with a powerful software solution that can rapidly aggregate and analyze data, providing meaningful insights in real time. Its flagship solution, Maru/HUB, is designed to deliver all market and customer research tools and unify multiple data streams into one ecosystem.

Maru Group’s offerings are rooted in a unique research philosophy—capturing what consumers feel, behave, and think. Human decisions, after all, are driven by feelings. However, much of the research prioritizes what people think over what they feel to develop products.

“Our solution combines behavioral science, using tools such as visual semiotics and implicit association testing with more traditional research techniques, like scalar questions, to deliver a holistic understanding of consumer sentiments,” says Gary Topiol, CEO of Maru HUB.

The Maru platform has a track record of processing millions of surveys per year and has over 70 applications to support various research programs, whether ad hoc research, longitudinal tracking studies, or insight communities. This capability enables market research teams to instantaneously scrutinize behavioral, transactional, and attitudinal information, quickly delivering actionable insights.

“Our platform is at the heart of everything we do. By overlaying a flexible service model on top, we ensure clients succeed in gaining meaningful insights and making informed decisions,” says Topiol.

Maru Group’s service offerings fall into three segments to facilitate research endeavors. For organizations embarking on longterm tracking studies, HUB equips them with all the tools necessary to assess brand health and customer experience.

The second program under Maru Group’s service portfolio is panel communities, which brings together a selection of profiled consumers into online communities and engages with them on an ongoing basis. This enables Maru Group to link organizations with the right target demographics, helping them gain genuine, firsthand insights at any point, regardless of the topic. Maru/HUB Panel Communities are provided using a configurable panel community website infrastructure with the ability to apply qualitative, quantitative, and advanced research methodologies, including System 1 and system 2 measurements, cost effectively in a secure environment.

Our solution combines behavioral science and visual semiotics or implicit association testing to deliver a holistic understanding of consumer sentiments

Maru Group also offers voice of the market, a customizable market research program to reach a larger audience for custom research programs, such as concept and communication testing and obtain information regarding market needs for developing and improving products. Clients can use HUB in a self-served environment, where they can quickly build surveys and analyze their results, or commission Maru Group’s research teams to manage projects. The immense value proposition of Maru Group enables it to cater to organizations across many industries, including financial services, retail, media, and technology.

A team of professionals with diverse industry expertise enables Maru Group to continuously supplement the research initiatives of organizations. With a proven methodology in place, it strives to push the boundaries of its solution suite, making it easier for clients to scale research initiatives and bring groundbreaking innovations to market.