Measured: Actionable Insights for Smart Media and Marketing Investments

With a multitude of established and emerging media channels to choose from, it has become more important than ever for companies, advertisers, and marketers to identify and prioritize those channels that drive the most value. This is easier said than done, given that data generated from each channel has its nuances. Bringing cross-channel marketing data applying incrementality measurement,and presenting performance in an apples-to-apples way has turned out to be a massive challenge, especially for financial services companies who are generally big spenders of paid media. Unfortunately, as marketers look across a buffet of options to connect with their target audience, they suffer the plight of dealing with disparate media platforms whose performance reports don’treconcile to each other. To optimally allocate media investments, marketersneed to have aunified view, a single source of truth,revealing return on spend across all online and offline media channels. Delivering just that is California-based Measured. "Our goal is inform marketing investment decisions byrevealing the true incremental contribution of media channels and tacticsto sales," says Trevor Testwuide, Co-Founder and CEO, Measured.

As a marketing measurement and investment decision technology provider, Measured provides a single source of truth to support marketers' financial and marketing decisions. Measured empowers marketers to focus on the high-value media decisions that drive customer acquisition based on incremental metrics.

Providing a blend of financial and marketing strategies, the company measures the efficacy or the incremental contribution of paid media channels, campaigns, and tactics. It then applies those measurement insights to help clients make smart investment decisions.

The Measured platform facilitates transparent experimentation across all media channels and tactics to help marketers optimize their media investments and attract potential customers. The Measured platform operates in three different layers.