Mercutio
Helping Retailers Conquer the E-commerce Frontier

The COVID-19 pandemic has brought about a period of uncertainty in the offline retail landscape. On the other hand, online shopping volumes have been unprecedented because of the obvious COVID-safety (and other) reasons. As such, the traditional ‘physical’ retailers, brands, brick and mortar stores, and even passive online retailers have a golden opportunity to boost online sales by establishing robust e-commerce outlets. E-commerce players of all shapes and sizes, along with B2B and B2C brands, and even brick-and-mortar outlets are in a flurry of creating their online storefronts. However, the task is easier said than done, especially with the evolving nuances in the ecommerce landscape. The challenges are aplenty, ranging from having to defining proper marketing strategies to creating an engaging shopping and checkout experience, and a streamlined fulfilment process. All aspects of the ecommerce experience need to be working together to create a successful business.

To this end, Seattle-based Mercutio combines strategic consulting, modern web technology, and digital creative services to empower businesses to create efficient and engaging ecommerce experiences. Every business is unique, the company’s team optimizes website designs and features to achieve business goals and provide end customers engaging experiences. Keith Karlick, Principal at Mercutio, says, “We understand, that every business has something special which has made them successful. Our job with every project is to understand their business approach and strategy, before implementing a purpose-built solution.”

Mercutio supports clients with three practices: strategy, design and engineering. While defining the architecture of the new website, they delve into customer journey, acquisition strategy, and user research to create comprehensive websites that encourage consumers’ impulse to buy. Their design team creates superior brand-experiences that translates to attracting customers and nurturing them through the sales funnel.

Defining the customer journey through in-depth UX research, usability testing and ecommerce best practices creates experiences that embody the brand aesthetic and drive an efficient checkout on any device bgcxzhvgt. The best looking websites also need to be performant, secure and deliver on the functional promises made in discovery. To that end, the Mercutio development team builds what the design team dreams up using best in class ecommerce platforms such as BigCommerce, Shopify and others.

The company’s partnership with BigCommerce has helped them and their clients gain success other the years. Karlick mentions they have seen many companies move from monolithic systems with on-prem hosting to SaaS ecommerce and see a reduction in total cost of ownership while also seeing their businesses grow based on site performance and ease of development. With reducing excessive reliance on development teams allows existing budgets to be spent on features which move the needle. Powered by BigCommerce, Mercutio enables clients to migrate off antiquated systems quickly while providing a roadmap for continued success. He narrates a success story about a recent client for whom Mercutio geared up their website’s performance. They reduced the page-load timing for the home-page from an average 8 seconds to under 2 seconds, and 3 seconds for the Product page. Mercutio also created an updated customer experience and enabled payment-methods like PayPal and Affirm. Within 30 days of the website’s launch, the increased performance and improved mobile experience started improving conversion rate and AOV.

Furthermore, Karlick observes that as a response the pandemic, brands are looking for ways to grow their online businesses and in some cases companies who have not traditionally sold online are looking for new channels to reach customers. As such, promising to provide dedicated support, Mercutio is continuing to align with the evolving customer needs. “Our goal is to create long-term relationship with our customers, by innovating them in everything from digital marketing, e-commerce strategy to development,” concludes Karlick.