The company offers targeted patient education materials including wallboards and posters, literature distribution, branded medical essentials, mobile integration services, and since 2019, a dynamic digital solution that reaches millions of patients and consumers on a monthly basis. Mesmerize “turns waiting time into learning time” by disseminating health and wellness media coupled with condition- and disease-specific information to patients and caregivers in waiting rooms, exam rooms, and retail pharmacies nationwide. Mesmerize partners with leading pharmaceutical, government, healthcare consumer brands, and wellness clients to raise awareness of available management, prevention, and treatment options, giving patients the ability to understand their diseases and conditions, and empowering them to have a conversation with their healthcare provider and take control of their health.
Over the last few years, Mesmerize has evolved into a technology-focused business by building scalable technology that delivers targeted messaging via a crosschannel engagement solution. The company’s digital signage platform is uniquely positioned to deliver relevant media to patients, customers and caregivers targeted by practice, pharmacy, geography, demographic, season, or health condition.
To further ensure the right messaging is reaching the right audiences, Mesmerize produces and curates their content in-house and offers all of the healthcare practices and pharmacies within their network full-service video production resources.
We strive to provide competitive advantage through digital business transformation that enables operational excellence, seamless customer experience, new business models, and revenue stream
In line with its “everything in-house” approach, Mesmerize also develops its own technology and has a team of developers consistently pushing the envelope to help streamline and optimize its delivery and operational systems to ensure the platform drives consistent digital communication to highly targeted audiences. The company is in the process of adding new technology solutions to its ecosystem to enhance patient engagement and provide deeper analytics about patient and consumer habits. By harnessing the power of Salesforce and developing highly customized applications to connect its operational, content management, and customer analytics systems, Mesmerize is able to deliver a clear picture of the patient journey for advertisers. The addition of QR codes to printed educational materials allows patients to interact with Mesmerize’s online health content hub on their mobile device and Mesmerize to track engagements by user and location. "No two locations are alike in the Mesmerize network. We continue to build our data operations, research and analytics to know more and more about the habits of the consumers entering each one of Mesmerize’s locations and the interactions they have during their visit," says Leibert. Mesmerize further collaborates with key third-party data providers to optimize intelligence and ensure effective reach of audience with zero wasted impressions. They also work with third-party auditors to certify campaign delivery and results, ensuring that they deliver what they have committed to their advertisers and partners.
Forging ahead, Mesmerize is focused on continually evolving its platform and is in the process of adding programmatic advertising onto its screens. The company is also focused on new business, partnerships and acquisitions in the point of care space and beyond.